The biggest website mistake you don’t know you’re making (and the steps to fix it)

Your company’s new website launched three months ago and the CEO is ecstatic. Your clients love it, too. It’s mobile-friendly, segmented for specific audiences and features rich content that converts. There’s just one problem. You didn’t set conversion goals. Without conversion goals, you won’t know how people are interacting with your site and what actions […]

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What’s the optimal length for online content?

Ever wonder if your blog post is too short or your article too long? I’ve been wrestling with the issue lately, so I set out to find answers. As it turns out, the answers aren’t black and white, but savvy marketers can weigh the considerations below to help identify the optimal length for their own […]

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B2B marketing trends to watch in 2014

As you wind down on last-minute holiday decorating, shopping and cooking, it’s a good time to think about 2014 and strategize ways to promote your business. Knowing key B2B trends will help you prepare for a successful year. Among the trends to watch: Companies will spend more on content marketing. Fifty-eight percent of B2B marketers […]

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How to work around Gmail’s new inbox

The hot topic right now is Gmail’s new inbox layout and a lot of people — marketers specifically — are concerned about the potential effect on open rates. Gmail has divided the inbox into three tabs: Primary, Social and Promotions. Marketers are nervous because any emails that Gmail deems ads or promotions go to the […]

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A cheat sheet for Google Analytics

If you have a B2B website, you should have Google Analytics installed. The free service provides meaningful insights into your site’s performance, helping you make improvements that will ultimately improve your business. When you first open Google Analytics, you will most likely be very intimidated (and even highly confused)! Since Google Analytics was built with […]

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Google’s Knowledge Graph: It’s all about discovery

Google is always evolving. Admittedly, some of my favorite innovations from the search engine giant are the interactive logos that appear every so often (did you see the zipper Google created last month in honor of Gideon Sundback’s birthday?). Logo design aside, the company is trying constantly to create ways to search better, faster and […]

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Why SEO isn’t a magic pill

One pill a day is guaranteed to make you drop pounds fast without diet or exercise – at least, that’s what those slick banner ads want you to believe. You know the ones – a hot mom in a bikini, a tape measure wrapped around her whittled waist, vaguely alarming side effects listed in the […]

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Website planning – 4 questions to ask yourself

Customers ask us all the time, “What should I have on my website?”  There is no universal set of rules.  Each business has different needs, and part of our job is working with clients to figure out their unique needs.  If you are thinking of creating your first website or evolving your current site, there […]

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