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A graphic of one yellow figure among many gray figures represents the importance of human expertise in AI content.

Human Expertise in AI Content: Your Gold in the Digital Flood

The rise of AI-powered search and content generation has many B2B marketers wondering about the future. But in this evolving landscape, human expertise in AI content is emerging not as a relic, but as the very gold that will help you stand out. AI-powered search tools like Google’s AI Overview

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An image of a clock represents how much time gen AI can save when working on technical writing.

Simplify Technical Writing With Gen AI (+ Sample Prompts)

You don’t need a Ph.D. to conquer technical writing. However, if your content covers specific products, you’ll need deep product knowledge. The goal is to make complicated information accessible and clear for a broad audience, including readers who don’t have technical backgrounds. This post will show you how to simplify

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