Marketing Budget Tight? Try These 3 Tactics

Tight Marketing Budgets

Your marketing budget may be flat or on hold when the economy falters. It’s an unfortunate reality in uncertain times. While you’re waiting for things to improve, use the time wisely and set your company up for success by taking three steps: 1. Collaborate with sales, marketing and customer support teams These departments are often […]

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Large In-Person Events Are Dead (For Now)

In-person events - empty conference room

Anyone who’s planning a conference, trade show or other large event knows all too well that in-person isn’t realistic until a COVID-19 vaccine becomes available. Recent virus spikes in many states, public health warnings, reopening rollbacks and ongoing fears of crowds and tight spaces are forcing cancellations of face-to-face events. A June MarTech Today survey […]

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How to Market Your B2B Business in Scary Times

B2B business COVID

Early in the COVID-19 crisis, some U.S. B2B brands turned off the marketing spigot temporarily, while others kept marching forward with adjustments in campaigns and messaging. Even B2B businesses that survived the aftermath of 9/11 in 2001 and the 2008-2009 financial crisis didn’t have a marketing playbook for a global pandemic. As COVID-19 continues to […]

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Networking for introverts

networking for introverts

Few things will jolt an introvert off his A-game more than walking into a massive trade show with thousands of strangers all there to “network.” While extroverts thrive in this atmosphere, introverts can become nervous, anxious and perhaps even physically ill. I’ve got good news for my fellow introverts in marketing and creative services: You […]

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Get the most bang for your trade show buck

Trade shows are a large investment, so do everything you can to make that investment pay off for your company. Trade shows can be a great way to promote your business, brand, and products and services. A strategic approach to your pre-, during- and post-show marketing and public relations will give you an edge when […]

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