![This image represents how B2B trade show participation is making a comeback for 2024.](https://thesimonsgroup.com/wp-content/uploads/2024/01/imageedit_4_3113960950_1920x837-768x335.jpg)
In-Person B2B Trade Shows Rebuild Momentum
If you’re planning to attend a B2B trade show this year, you’ll likely have a lot of company. The industry is coming back after pandemic shutdowns and lackluster attendance, data shows. In-person business-to-business (B2B) shows in the U.S. are recovering from their pre-pandemic levels as exhibitors and attendees are eager