The Beginner’s Guide to B2B Content Marketing

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The business-to-business (B2B) content marketing game is hard. Having to consistently publish valuable, relevant and high-quality content over the long haul, finding the perfect managing editor who is equal parts project manager and keeper of your brand’s voice, scaling a team of writers, designers and video editors to communicate your stories, and getting your stories in […]

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Marketing hacks: A cheat sheet from an open mic

open mic marketing

Raise your hand if you like public speaking. I thought so. Almost no one volunteers for that. Next, picture yourself singing at an open mic. Not. Gonna. Happen. The very idea gives many people heart palpitations. As a singer, you’ve got to put on your grown-up pants and pretend you don’t mind the loud-mouthed drunk […]

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Is your manufacturing brand making these common marketing mistakes?

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Industrial manufacturers might not have the advertising allure of consumer brands, but they still need a cohesive marketing strategy to compete for customers. While most manufacturing leaders understand the importance of marketing, some industry giants are plagued by mistakes and misconceptions. Don’t let these shortcomings bring your success to a grinding halt: Thinking your brand […]

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