When to send case studies to prospects

using case studies

Case studies can engage prospects as you work toward converting them to active clients. When’s the ideal time to deploy them? Read on for the benefits to sharing your case studies at different points in the sales cycle. At the beginning Case studies are an excellent tool for introducing yourself to prospective customers. They offer […]

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How to get email responses from prospects

get email responses

For many salespeople, it’s easy to write impressive, long-winded emails, but difficult to get email responses from prospects. Emailing is a two-way street: Salespeople send emails to prospects with the expectation that recipients will read them and respond. But when they’re used to unresponsive prospects or clients, it can be easy for salespeople to treat […]

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Track these 3 email marketing metrics

Analytics are an important tool in email marketing because they reveal how effective your campaigns are. While it’s easy for me to say that a heavy investment in marketing will yield more revenue for your company, analytics are the data-driven proof. And if things go wrong, analytics can help you determine what didn’t work. For […]

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Get prospects to “yes” with a lead nurturing campaign

In the digital age, prospects need to trust you before they’ll buy your products and services. A lead nurturing campaign is a straightforward way to develop this trust, beginning when potential buyers show interest by providing their emails in exchange for compelling content. But getting emails is only the beginning. You want prospects to remember […]

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Email marketing habits to kick to the curb

If your day is anything like mine, you send a lot of emails. A. Lot. You hope for swift responses and perfect messaging every time, but that’s not a realistic result. To prevent getting discouraged or stuck in a rut, I read up on email efficiency and best practices periodically to update my routine. Here […]

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How to get the most out of your follow-up email

I’ve found myself making a lot of calls recently and that means making sure to follow up with my contacts if I don’t hear back from them, need more information or want to thank them for their time. Follow-up emails have become my lifeline and I simply couldn’t function without being able to rely on […]

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How to structure emails so people will read them

It’s no secret that people read emails differently than a book or magazine. And when it comes to email structure, F apparently stands for fantastic. According to a Nielsen Norman Group study that tracked subjects’ eye movements across the screen, readers typically view Web content in a F-shape pattern. The average reader scans the top […]

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What your email campaigns are missing

Wondering why your e-blasts keep falling flat? Successful email campaigns take time and patience. Some marketers make the mistake of blasting out emails without fully considering their audience, content or desired outcome. From managing your email lists to perfecting your call to action, a few tweaks here and there can have a big impact on the […]

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