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Marketers: Don’t Fear ChatGPT (Yet)

The marketing world has been abuzz about ChatGPT for a hot minute. And content marketers feel threatened. But is ChatGPT going to replace us? Here’s my take: Don’t worry – yet. Read on to learn why. What is ChatGPT? ChatGPT is a chatbot that uses artificial intelligence (AI) to answer

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A racetrack with 7 places represents the top 7 metrics for meeting your content marketing goals.

The Top 7 Content Marketing Goals to Track

It’s crucial to develop a consistent cadence for tracking your content marketing goals. This sets your team up to make smart content marketing decisions. Tracking will help you: Understand your current and prospective customers’ habits Foster relationships with your target audience Run informed content marketing campaigns Fine-tune your content marketing

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Is Your Brand Safe From ‘Typo Squatting’?

There’s a new lesson for your digital marketing strategy every day. As if COVID-19 and inflation weren’t enough, your brand must worry about “typo squatting.” That’s when scammers, hackers and other exploiters hijack website domain names. They buy variants of domains with misspelled names. Two examples are “Gooogle” and “Verizan.”

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Brand marketing case studies

The Why and How of Brand Marketing Case Studies

Why are brand marketing case studies so important? Brand marketing case studies prove your company delivers results. You can tell prospects that your company “meets and exceeds expectations. Doing that, however, isn’t as credible as real customers sharing real successes. Unfortunately, brand marketing case studies often promote what businesses do.

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