The Simons Group Logo

Our Insights

Get The Scoop

Letter tiles that spell email represent the resurgence of B2B email marketing.

B2B Email Marketing Trends and Tactics for 2024

Business-to-business (B2B) email marketing is experiencing a renaissance, thanks to new technologies and tools. Increased demand for authentic and personalized interactions among buyers is another contributing factor. If you’re treating email marketing like you did 10 years ago, it’s time for a reboot. Email is a core digital marketing format

Read More
A microphone represents amplifying your brand with customer testimonials in B2B marketing.

Customer Testimonials Are Rocket Fuel in B2B Marketing

In B2B marketing, customer testimonials are vital for winning business. Prospects need proof that real customers achieved results from your products and services. In other words, they want to make sure you’re worth it. But here’s the thing: Just because you have testimonials, doesn’t mean you should use them. The

Read More
Male hand holding a camera lens representing looking towards B2B digital marketing trends for 2024

5 B2B Digital Marketing Trends for 2024

From voice search optimization to content marketing diversification, digital marketers can look forward to new technologies and opportunities in 2024. Here are five B2B digital marketing trends that will reshape content marketing in 2024 and beyond. 1. Voice search optimization B2B decision-makers are always on the go. The way they

Read More
Logos from the Content Authenticity Initiative (CAI) and The Simons Group represent The Simons Group's membership in the CAI to promote authentic storytelling.

The Simons Group Joins the Content Authenticity Initiative

The Simons Group is now a member of the Content Authenticity Initiative (CAI), an association that seeks to develop standards and technologies for ensuring the authenticity and integrity of digital media. The group includes media and tech companies, nongovernmental associations, academics, technologists and journalists, who want trust and transparency at

Read More
A woman sharing good news represents how customer advocates can help boost your sales through word-of-mouth.

Customer Advocates Ignite Your Brand’s Success

If your brand wants an unbeatable advantage that will boost your sales, marketing and customer experience, build a strong customer advocacy program. Every brand – no matter how big or small – will benefit from having advocates. What is customer advocacy? Customer advocacy is about building authentic, strong relationships with

Read More
Chess pieces represent how content marketing crushes cold calling.

How B2B Content Marketing Crushes Cold Calling

Business-to-business (B2B) content marketing crushes cold calling when it’s done well. I emphasize that point because crappy content marketing won’t get you anywhere. True cold calling probably won’t either, because it’s not based on problem-solving. It’s a fishing expedition to sell products and services. When I started working in corporate

Read More

Marketers: Don’t Fear ChatGPT (Yet)

The marketing world has been abuzz about ChatGPT for a hot minute. And content marketers feel threatened. But is ChatGPT going to replace us? Here’s my take: Don’t worry – yet. Read on to learn why. What is ChatGPT? ChatGPT is a chatbot that uses artificial intelligence (AI) to answer

Read More
A racetrack with 7 places represents the top 7 metrics for meeting your content marketing goals.

The Top 7 Content Marketing Goals to Track

It’s crucial to develop a consistent cadence for tracking your content marketing goals. This sets your team up to make smart content marketing decisions. Tracking will help you: Understand your current and prospective customers’ habits Foster relationships with your target audience Run informed content marketing campaigns Fine-tune your content marketing

Read More

Is Your Brand Safe From ‘Typo Squatting’?

There’s a new lesson for your digital marketing strategy every day. As if COVID-19 and inflation weren’t enough, your brand must worry about “typo squatting.” That’s when scammers, hackers and other exploiters hijack website domain names. They buy variants of domains with misspelled names. Two examples are “Gooogle” and “Verizan.”

Read More
Brand marketing case studies

The Why and How of Customer Case Studies

Why are customer case studies so important? Customer case studies prove your company delivers results. You can tell prospects that your company “meets and exceeds expectations. Doing that, however, isn’t as credible as real customers sharing real successes. Unfortunately, case studies often promote what businesses do. Instead, they should focus

Read More