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A woman standing in front of a presentation screen represents how important it is to share marketing ROI with stakeholders.

Turn Marketing ROI Into a Story That Matters

In B2B marketing, showing the value of your efforts is essential. Tracking numbers is important, but the real win comes when you explain what they mean. Marketing ROI stories help stakeholders see how your efforts support the business. Tailor your marketing ROI message to each audience Understand your audience and

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A woman with her fingers showing a zero illustrates that zero-click marketing isn't just another digital trend.

The End of the Click? A Quick Guide to Zero-Click Marketing

Have you ever typed a question into Google and found the answer instantly – without clicking a single link? That’s zero-click marketing in action. But what does it mean, and why does it matter to you? What is zero-click marketing? Simply put, zero-click marketing is about delivering information or experiences

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An image of a person walking on a long road represents the power of long-form content in B2B marketing.

B2B Long-Form Content Isn’t Dead. It’s Essential

Here we go again. Every two or three years, some marketer declares [fill in the blank] is dead on arrival. And the proclamation spreads like wildfire. This time, B2B long-form content is supposedly 6 feet under. Long-form content refers to detailed blog posts, articles, reports and other pieces that are

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A human eye represents insights into digital marketing trends for 2025.

Digital Marketing Trends To Watch for in 2025

As 2025 nears, B2B marketers are asking how to keep up with the fast-changing digital world. Artificial intelligence (AI) and automation offer news ways to work, but the need for real human connection remains strong. The future will belong to those who can balance cutting-edge tech with empathy and creativity.

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A graphic of smiling, neutral and frowning faces represents customer testimonials in B2B marketing.

Customer Testimonials Are Marketing Rocket Fuel

In B2B marketing, customer testimonials are vital for winning business. Prospects need proof that real customers achieved results from your products and services. In other words, they want to make sure you’re worth it. But here’s the thing: Just because you have testimonials, doesn’t mean you should use them. The

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A fishing pole represents the challenge of fishing for strong headlines.

Hook Them In: How to Create Powerful B2B Headlines

Powerful B2B headlines entice readers to engage with your content. Whether you’re creating content for your website, customer advocacy programs, videos, case studies or social media channels, solid titles pull your audience in. The problem is they’re not easy to write. And with so much B2B marketing content available online,

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Letter tiles that spell email represent the resurgence of B2B email marketing.

B2B Email Marketing Trends and Tactics for 2024

Business-to-business (B2B) email marketing is experiencing a renaissance, thanks to new technologies and tools. Increased demand for authentic and personalized interactions among buyers is another contributing factor. If you’re treating email marketing like you did 10 years ago, it’s time for a reboot. Email is a core digital marketing format

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Male hand holding a camera lens representing looking towards B2B digital marketing trends for 2024

5 B2B Digital Marketing Trends for 2024

From voice search optimization to content marketing diversification, digital marketers can look forward to new technologies and opportunities in 2024. Here are five B2B digital marketing trends that will reshape content marketing in 2024 and beyond. 1. Voice search optimization B2B decision-makers are always on the go. The way they

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Logos from the Content Authenticity Initiative (CAI) and The Simons Group represent The Simons Group's membership in the CAI to promote authentic storytelling.

The Simons Group Joins the Content Authenticity Initiative

The Simons Group is now a member of the Content Authenticity Initiative (CAI), an association that seeks to develop standards and technologies for ensuring the authenticity and integrity of digital media. The group includes media and tech companies, nongovernmental associations, academics, technologists and journalists, who want trust and transparency at

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A woman sharing good news represents how customer advocates can help boost your sales through word-of-mouth.

Customer Advocates Ignite Your Brand’s Success

If your brand wants an unbeatable advantage that will boost your sales, marketing and customer experience, build a strong customer advocacy program. Every brand – no matter how big or small – will benefit from having advocates. What is customer advocacy? Customer advocacy is about building authentic, strong relationships with

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