![A graphic of smiling, neutral and frowning faces represents customer testimonials in B2B marketing.](https://thesimonsgroup.com/wp-content/uploads/2023/09/3-768x335.jpg)
Customer Testimonials Are Marketing Rocket Fuel
In B2B marketing, customer testimonials are vital for winning business. Prospects need proof that real customers achieved results from your products and services. In other words, they want to make sure you’re worth it. But here’s the thing: Just because you have testimonials, doesn’t mean you should use them. The