Infographics 101

The basics about why they work, what they are, and how to use them. Why to use them We process images much faster than text. It makes sense, doesn’t it? Imagine a world where all the road signs looked the same, but had different messages. Stop. Deer crossing. Yield. School zone. How effective would these […]

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Fonts Awesome: An Exploration of 3 Fonts

If a picture is worth a thousand words, then great fonts are the happy marriage of picture and word. Choosing the right font isn’t just essential to staying on message, however, it’s also fun. In my last post, I mentioned that I could spend all day perusing Lost Type. Well, today we’re going to do […]

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Gridlocked: Why coding grids matter for designers

I’ve spent my month knee-deep in web design projects, and I’m married to a developer. Avoiding the silent treatment during the coding phase of my projects is my obvious motivation for using coding grids. Beyond marital bliss, though, there are a few reasons why coding grids are so meaningful to the design process. Designers use […]

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Project spotlight: A fresh look for Morrisey

One of The Simons Group’s longtime clients, Morrisey Associates, debuted a brand-new look for its marketing materials earlier this year. I was fortunate enough to work with the healthcare software solutions company and the rest of our creative team to bring its vision to life. We’re pretty excited about the results at The Simons Group, […]

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