Email newsletters remain a popular marketing tool, but if you’re still doing them like everyone did in 2006, it’s time for a reboot. Typically, that meant full-length stories that required significant scrolling, self-promotional content that provided minimal value, no way to track the most popular articles and other analytics, and little reason for anyone to […]
Tried-and-true content marketing tactics are all over the internet. “Top 10 best practices …”, “Amazing tips and tricks from the pros …”, “Winning marketing strategies …” Generally, the advice works. Things go wonky, however, when common sense leaves the building. Let’s break down six of these techniques: Tactic #1: Build an insanely great website You […]
The Simons Group has received industry recognition as a top graphic and print design company by DesignRush.com, an agency directory and ranking site. The site selected The Simons Group in recognition of the firm’s expertise in the latest graphic design trends, collaboration with clients, organized processes and clear pricing structure, among other attributes. Read the […]
Design is a collaborative process between you – the client – and the designer. In my last post, I shared tools and checkpoints for project feedback. This post will cover the more delicate art of how to provide feedback that will help your designer – and save you headaches and project time. Before we start, […]
Before I was a designer, I was a Scrum Master. No, not the rugby kind – the software development kind. If Scrum teaches you one thing, it’s this: Get regular feedback. Getting a quick insight into how well the product you’re building matches expectations of the people who asked for it is critical. Everyone wins, […]
The basics about why they work, what they are, and how to use them. Why to use them We process images much faster than text. It makes sense, doesn’t it? Imagine a world where all the road signs looked the same, but had different messages. Stop. Deer crossing. Yield. School zone. How effective would these […]
So you’ve read Dave’s great overview of writing content for your intended audience? Fantastic. But shhh … lean in close. I have a secret for you: It’s not just what you say, but how you say it. Along with engaging content, quality design is a key way to show your audience that you understand what […]
If a picture is worth a thousand words, then great fonts are the happy marriage of picture and word. Choosing the right font isn’t just essential to staying on message, however, it’s also fun. In my last post, I mentioned that I could spend all day perusing Lost Type. Well, today we’re going to do […]