The business-to-business (B2B) content marketing game is hard. Having to consistently publish valuable, relevant and high-quality content over the long haul, finding the perfect managing editor who is equal parts project manager and keeper of your brand’s voice, scaling a team of writers, designers and video editors to communicate your stories, and getting your stories in […]
The Simons Group has been selected as a top web design agency in Illinois by DesignRush, an agency directory and ranking site. The site selected The Simons Group in recognition of our expertise in helping companies improve their user interfaces, experiences, conversions and more. […]
Email newsletters remain a popular marketing tool, but if you’re still doing them like everyone did in 2006, it’s time for a reboot. Typically, that meant full-length stories that required significant scrolling, self-promotional content that provided minimal value, no way to track the most popular articles and other analytics, and little reason for anyone to […]
Tried-and-true content marketing tactics are all over the internet. “Top 10 best practices …”, “Amazing tips and tricks from the pros …”, “Winning marketing strategies …” Generally, the advice works. Things go wonky, however, when common sense leaves the building. Let’s break down six of these techniques: Tactic #1: Build an insanely great website You […]
The Simons Group has received industry recognition as a top graphic design firm by DesignRush.com, an agency directory and ranking site. The site selected The Simons Group in recognition of the firm’s expertise in the latest graphic design trends, collaboration with clients, organized processes and clear pricing structure, among other attributes. Read the full release […]
Design is a collaborative process between you – the client – and the designer. In my last post, I shared tools and checkpoints for project feedback. This post will cover the more delicate art of how to provide feedback that will help your designer – and save you headaches and project time. Before we start, […]
Before I was a designer, I was a Scrum Master. No, not the rugby kind – the software development kind. If Scrum teaches you one thing, it’s this: Get regular feedback. Getting a quick insight into how well the product you’re building matches expectations of the people who asked for it is critical. Everyone wins, […]
Design is a personal process. We all have different tastes: Some like loud, bold colors and dramatic lines, while others prefer muted, understated colors and soft curves. Compromise between differing tastes can lead to lukewarm or disjointed design, rather than a happy medium. Individual tastes range wildly, and as a designer, my projects run the […]