‘Be Focused, Not Frenzied’: Navigating Business Through Uncertainty

Uncertainty and Leadership Series Header - Steve Yastrow

Here, we feature Steve Yastrow, author of “Brand Harmony,” “We: The Ideal Customer Relationship” and “Ditch the Pitch.” He’s also president of Yastrow & Co., a Chicago-based consulting firm that helps companies improve their results by earning the dedicated commitment of their customers and employees. What advice do you have for business leaders who face […]

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Whoever said silence is golden didn’t work in customer service

Not answering the phone is bad customer service

One of my neighbors was grousing the other night about how he contacted four contractors to repair his gutters and none returned his calls. I feel his pain. When searching for photographers, sign companies, printers and other vendors, it surprises me how many businesses aren’t responsive. It’s new work and potentially a long-term partnership (more […]

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Neglecting customers could cost you

Congratulations! You made the sale. That hard-earned client you’ve been wooing for years finally said yes. What’s your next move? You work on closing the next prospect on your list – and then the one after that and the one after that. Sound good? Here’s the problem: You’re working so hard to attract new business […]

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