Our Insights

Get The Scoop

FREE E-BOOK

Unlock Your B2B Growth Engine

“B2B Content Hubs: The Complete Guide to Driving Revenue” is packed with smart strategies – and it comes with three bonus tools to power your next steps.

An illustration of a PDF document in a blue sky represents the static content download and die rut.

Escape the ‘Download and Die’ B2B Content Trap

If your content strategy begins and ends with a PDF, you’re living the B2B “download and die” nightmare. You know the routine. You pour time into an industry report, slap it into a PDF, and wait for downloads. A few come in, then your insights vanish into a folder, forgotten

Read More
An image of a woman with glasses featured on an ipad represents a preview of a B2B content hub e-book from The Simons Group.

Why Your B2B Content Hub Falls Short (and How to Fix It)

Coming Soon: Your Complete Guide to Creating a Revenue-Generating B2B Content Hub Here’s a hard truth: Many B2B content hubs aren’t pulling their weight. They’re cluttered. Unfocused. Built to check a box – not drive results. They’re filled with shallow content that fails to attract buyers and drive meaningful business

Read More
An image of a man on a ladder looking through a pair of binoculars symbolizes the importance of content hubs in a zero-click search world.

Content Hubs Matter More Than Ever in Zero-Click Search

Here’s an unexpected truth: As Google answers more questions in search results, B2B content hubs matter more – not less. Basic info gets stuck in zero-click results, but in-depth, well-connected hubs still shine. Think of it this way: If someone can get a quick answer without clicking, they probably didn’t

Read More
A woman with her fingers showing a zero illustrates that zero-click marketing isn't just another digital trend.

The End of the Click? A Quick Guide to Zero-Click Marketing

Have you ever typed a question into Google and found the answer instantly – without clicking a single link? That’s zero-click marketing in action. But what does it mean, and why does it matter to you? What is zero-click marketing? Simply put, zero-click marketing is about delivering information or experiences

Read More
FREE E-BOOK

Unlock Your B2B Growth Engine

“B2B Content Hubs: The Complete Guide to Driving Revenue” is packed with smart strategies – and it comes with three bonus tools to power your next steps.