Project spotlight: A fresh look for Morrisey

One of The Simons Group’s longtime clients, Morrisey Associates, debuted a brand-new look for its marketing materials earlier this year. I was fortunate enough to work with the healthcare software solutions company and the rest of our creative team to bring its vision to life. We’re pretty excited about the results at The Simons Group, […]

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Orchidia: Exhibiting fresh style through a new website

We’re pleased to announce the recent launch of Orchidia Fragrances’ new website! The website is the vision of Ross Sprovieri, executive vice president of Orchidia. He wanted the site to be clean and elegant and to promote user interaction in a unique, yet intuitive way. The result is an airy design with minimal distraction and […]

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Take a tour of our new website

We all know how tempting it is to set aside our own business needs in favor of helping clients. Clients always come first. Over the last few months, while we were creating beautiful work for our clients, we were able to find little pieces of time to do it for ourselves. We redesigned our website […]

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White papers versus case studies: What’s right for you?

What is a white paper, and how is it different from a case study? While many people aren’t clear on the differences between the two, each has a distinct purpose and can be a valuable tool in your marketing strategy. A white paper is a guide for solving a problem relevant to your audience. White […]

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Tweets and truckers

Very few truly b-to-b Twitter case studies exist, as a recent BtoB Magazine article points out. I suspect it’s because not only is social media relatively new and perplexing to the business marketing world, but that there also aren’t enough b-to-b companies evaluating their business goals thoroughly and thinking critically about how, if at all, […]

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