In B2B marketing, customer testimonials are vital for winning business. Prospects need proof that real customers achieved results from your products and services. In other words, they want to make sure you’re worth it. But here’s the thing: Just because you have testimonials, doesn’t mean you should use them. The
Does my brand need B2B marketing through storytelling? People ask me this question a lot. Is it on your mind, too? Are you wondering what it means? You may think it’s just another marketing fad. Or you could see it as industry jargon that marketers use to look important. Well,
There’s a new lesson for your digital marketing strategy every day. As if COVID-19 and inflation weren’t enough, your brand must worry about “typo squatting.” That’s when scammers, hackers and other exploiters hijack website domain names. They buy variants of domains with misspelled names. Two examples are “Gooogle” and “Verizan.”
