3 marketing strategies for making your health care SaaS startup get the attention it deserves

health care marketing

It doesn’t take flashing neon “Look at me, look at me!” signs to make your startup health care software as a service (SaaS) firm stand out in a crowded market. You can gain momentum with three tried-and-true marketing strategies: Provide targeted solutions. Health care executives don’t buy products – they buy solutions for specific problems. […]

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What your healthcare software as a service company needs to know about branding

healthcare software branding

Competition in the health care software as a service (SaaS) market is wicked. The good news is that demand for these cloud applications is soaring. How can your fledgling company edge out prominent competitors? One solution is branding. Branding is how customers perceive your company, your products and your services. Apple’s iconic branding focuses on […]

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How to get more mileage from your company news

press release

Online news wires are great for building brand equity. The look and feel of an official press release will always hold merit, and the journalistic nature of press release writing will challenge your team to convey company news – minus the marketing fluff. Press release distribution platforms are also catching up to the targeting and […]

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Who do you think you are?

When I was in fourth grade, our teacher tasked us with writing our “autobiographies.” Given that a compelling and lengthy personal narrative is a rarity among 9-year-olds, she also told us to write a chapter about what we thought our futures would hold. I wrote that “I will be a linebacker for the Chicago Bears […]

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What does ‘truth’ mean to marketing?

Historically, much philosophical debate has focused on the search for “truth.” This history includes myriad accounts of what truth is. They range from being relatively simple, like Rene Descartes’, “I think, therefore I am,” to mind-numbingly complex. But what all of these accounts have in common is an assertion that there is “truth” – that reality […]

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Make your brand stand for something

What about your go-to brands makes them your favorites? Is it the quality of the products? Is it loyalty to something you’ve known for years? Or is it that the brand cares about what you care about? Social responsibility is a huge part of marketing strategies today – consumers want to see that your company cares […]

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Success starts with showcasing your value

Picture this: a new restaurant opens across the street from your house. You try it and, for the first time in years, you have a new favorite. You tell everybody about the restaurant; about its subtle, yet edgy, atmosphere, the friendly wait staff, and the delicious, reasonably priced food. You go there multiple times a […]

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