The 4 marketing investments every B2B company should make in 2018

B2B marketing strategy

It’s that time of year again. With a new year on the horizon, businesses are setting sales goals and solidifying their budgets for pursuing said objectives. Oftentimes, leaders of business-to-business (B2B) companies have difficulty differentiating the many marketing tactics out there. While I would never claim there to be a one-size-fits-all plan, I can say […]

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What will content marketing look like in 2022?

A five-year time frame is an eternity in digital marketing. In 2012, content marketing was uncharted territory for many businesses. They were investing heavily in social media, but the idea of a holistic content marketing plan was relatively new. Fast-forward to 2017, and nearly 90 percent of B2B marketers use content marketing as a foundational […]

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Plant some evergreens in your marketing landscape

Oktoberfest is over. Leaves have begun to fall. We’re preparing for the end of another year – and ramping up to our busiest season. As we deal with expiring budgets, rush projects and holiday travel schedules, creating content for regularly scheduled marketing pieces can get pushed to the back burner. With a little bit of planning, […]

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B2B marketing trends to watch in 2014

As you wind down on last-minute holiday decorating, shopping and cooking, it’s a good time to think about 2014 and strategize ways to promote your business. Knowing key B2B trends will help you prepare for a successful year. Among the trends to watch: Companies will spend more on content marketing. Fifty-eight percent of B2B marketers […]

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Build your blog one story at a time with these 7 tips

It’s time for another blog post, but you stare at a blank screen and can’t figure out what to write. Many bloggers get writer’s block at some point. Here are some tips to get you started: Have fun — just tell your story. Skip the headline and introduction, and start writing about the topic. Once […]

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Inject your marketing with personality in 4 easy steps

Companies are giving their customers a more personal touch. Why? It’s simple: People want personal connections with the companies they do business with. Here are four ways to kick-start your efforts: Write a blog. Blogs give you the freedom to communicate directly with your target audience. Use an informal tone and write in first person, […]

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Blogosphere: The reports of my death are greatly exaggerated

Blogging appears to be on the upswing among leading businesses in the United States, a new report from The Center for Marketing Research (CMR) at the University of Massachusetts Dartmouth and Inc. magazine shows. According to the new “Social Media and the 2012 Inc. 500” study, 44 percent of companies in the Inc. 500 had […]

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