If you thought corporate blogs had their moment, you might be surprised to learn that what’s old is new again. Blogging is not only alive and well – it’s thriving. For the third consecutive year, Fortune 500 companies reported increased use of blogs to reach current and prospective customers, according to a September 2018 study […]
April Fools’ Day is this weekend, perhaps the only date on the calendar when benign cruelty is celebrated, apart from Black Friday. One of the most effective April Fools’ jokes my daughters played on me when they were much younger preyed on my pre-first-cup-of-coffee, semiconscious vulnerability. I stumbled into the kitchen, making a beeline to […]
It’s that time of year again. With a new year on the horizon, businesses are setting sales goals and solidifying their budgets for pursuing said objectives. Oftentimes, leaders of business-to-business (B2B) companies have difficulty differentiating the many marketing tactics out there. While I would never claim there to be a one-size-fits-all plan, I can say […]
Oktoberfest is over. Leaves have begun to fall. We’re preparing for the end of another year – and ramping up to our busiest season. As we deal with expiring budgets, rush projects and holiday travel schedules, creating content for regularly scheduled marketing pieces can get pushed to the back burner. With a little bit of planning, […]
As you develop an identity for your blog, consider some offbeat options or creative ways to present your content. Keep a list of topics handy when you begin to write so you don’t struggle for content at the last minute. Here are some ideas you can use immediately: 1. Stand out from your competitors by […]
It happens to the best of us. Whether you’re working on a presentation, a blog post or a newsletter, it can sneak up on you at any time. Say hello to writer’s block. Even professional writers experience moments when the words won’t come. Staring at a blank screen can be frustrating, especially when you’re on […]
Just because you build it, doesn’t mean they’ll come. New websites don’t promote themselves – people do. If you’re not getting the kind of traffic you expected, you’re probably not marketing the new site, or you’re relying on Uncle Henry to spread the word. Big mistake. Killer landing pages, blogs with bells and whistles and […]