Marketing tips for startups

A friend approached me recently for advice on how to use his startup’s first marketing budget. He knew the amount wasn’t enough to contract an agency, but he and the other executives are all scientists – not marketers – so they didn’t know what to take on first. Startups and other small companies often struggle with […]

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Cure ‘Uberization’ anxiety with these 4 digital strategies

The internet and mobile have turned the way we do business on its head. While digital transformation opens up exciting opportunities, it also strikes fear into the hearts of many business leaders, who worry that more digitally savvy competitors might come along and wipe them out. Hewlett Packard Enterprise dubbed it “Uberization” anxiety syndrome, named […]

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How to get the best work from your agency

Getting the best work from your agency and promotional efforts requires trust and time. Both sides need to communicate needs and goals and understand the give and take that is required to make a business partnership thrive. It’s a bit of a tightrope act — much like Nik Wallenda’s this past weekend — but successful […]

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Storytelling: It’s not just for kids!

Storytelling and public relations go hand-in-hand. It’s a huge part of what we do. How do you tell your story in a compelling way? It’s difficult to explain what makes a story “sellable,” but there are many ways to tell a great story. Whether you’re pitching to the media or selling your marketing director on […]

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The value of a great illustration

Illustration is one of the most effective tools for enhancing designs, but marketers and clients often overlook it. They’re missing a great opportunity. When used effectively, illustration is one of the best ways to give your marketing materials a unique personality and make them stand out from the crowd. Consider this Tiffany & Co. campaign. […]

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Adventures in the wild, wild West (Side)

Have you taken a risk and were surprised by the outcome? Not anything crazy, but definitely an outside-your-wheelhouse moment? It takes a lot of nerve to be vulnerable and put yourself out there. Who knows what could happen? It feels scary, but even if something goes haywire, you will still wake up tomorrow. The sun […]

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Use humor sparingly in your marketing or the joke will be on you

Humor can help your marketing stand out from the crowd and show your company has a personality – if you do it right. Consider these tips before putting your brand on the line: Tailor messaging to a specific audience. What’s funny to one group of people might not be funny to another. Rather than using a […]

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Create a killer ad campaign and make your business irresistible with this 7-step formula

In any business, ads are important for brand awareness, engagement and survival. Even with a small adverting budget, you can maximize your customer reach by reinforcing your message. The key is to repeat the overall theme or tag line throughout your marketing program. The more you repeat your advertising message, the stronger it becomes – […]

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