How to get the best work from your agency

Getting the best work from your agency and promotional efforts requires trust and time. Both sides need to communicate needs and goals and understand the give and take that is required to make a business partnership thrive. It’s a bit of a tightrope act — much like Nik Wallenda’s this past weekend — but successful […]

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Storytelling: It’s not just for kids!

Storytelling and public relations go hand-in-hand. It’s a huge part of what we do. How do you tell your story in a compelling way? It’s difficult to explain what makes a story “sellable,” but there are many ways to tell a great story. Whether you’re pitching to the media or selling your marketing director on […]

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Create a killer ad campaign and make your business irresistible with this 7-step formula

In any business, ads are important for brand awareness, engagement and survival. Even with a small adverting budget, you can maximize your customer reach by reinforcing your message. The key is to repeat the overall theme or tag line throughout your marketing program. The more you repeat your advertising message, the stronger it becomes – […]

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Create a following with copy that sticks

Traditional advertising still does volumes in boosting brand awareness, but the influx of flashing lights, bold fonts and “Click here!” buttons leaves us all feeling bombarded by messaging that screams “Buy me! Buy me!” We adapt to it like we do to any constant frequency, and accept it as ambient noise. The remedy: content marketing. […]

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How to brainstorm like a pro

At our office, we love a good brainstorming session. We’re all comfortable with one another and unafraid to speak our minds, no matter how silly our ideas may sound at the time. Whether we’re talking social media strategy or considering a new website design, we love bouncing ideas off one another. Here are some tips […]

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Stretch your marketing dollars

Do you have $1000 or $1,000,000 to spend on your marketing initiatives this year? No matter what your actual budget is, I am sure you are looking for ways to stretch your marketing dollars. Here are some easy money- and time-saving tricks that we live by at The Simons Group. Feel free to use them […]

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Website planning – 4 questions to ask yourself

Customers ask us all the time, “What should I have on my website?”  There is no universal set of rules.  Each business has different needs, and part of our job is working with clients to figure out their unique needs.  If you are thinking of creating your first website or evolving your current site, there […]

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