Tips for efficient, effective content feedback

writing feedback

Last year, we posted about giving good design feedback. Several of the tips – like being direct and providing examples – also apply when you’re sharing feedback about content. Here are a few more ideas that will help writers ensure the final product hits the mark. In my experience, these techniques are highly effective and […]

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How to craft a great website CTA

call-to-action

For any marketer that wants to drive growth and revenue, it’s essential to generate and convert website leads. This is often easier said than done, however. Sixty-three percent of marketers report their biggest challenge is generating online traffic and leads, according to HubSpot. Many factors play into converting website visitors, including content quality, site design, […]

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3 quick and easy fixes for your lead generation

lead generation tips

The No. 1 question from many clients is, “How can we use our website to generate new leads for our company?” Lead generation is one of the hottest topics when it comes to online marketing. Companies spend thousands of dollars building their websites, developing content and driving traffic to their online presence. Measuring how these […]

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Getting smart with sales (hint: you need marketing)

marketing investment

Many companies favor sales over marketing. Why? Sales departments are responsible for generating revenue, so it can seem natural to invest in the sales team to maximize sales opportunities. It seems like a large sales team should be able to interact with more prospects and ultimately close more deals. The reality, however, is that salespeople […]

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No offense. Much taken.

offensive marketing campaigns

When it comes to marketing mistakes, internet justice is swift. The court of public opinion, comprised of hundreds of millions of jurors, is prepared at a moment’s notice to condemn, mock and shame any company that makes a catastrophic error in judgment. Even large corporations with sophisticated marketing programs and experienced professionals at the helm […]

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Is your manufacturing brand making these common marketing mistakes?

marketing manufacturing companies

Industrial manufacturers might not have the advertising allure of consumer brands, but they still need a cohesive marketing strategy to compete for customers. While most manufacturing leaders understand the importance of marketing, some industry giants are plagued by mistakes and misconceptions. Don’t let these shortcomings bring your success to a grinding halt: Thinking your brand […]

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6 benefits of an editorial calendar

editorial calendar

If your 2018 content marketing resolutions include “improved consistency” and “better organization,” a well-crafted editorial calendar might be just the tool you need. While each editorial calendar is unique, experts recommend including several of the key features listed below to reap maximum benefit. Let’s explore primary components of an effective editorial calendar and discuss how […]

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