Winning marketing strategies that become losers

Tried-and-true content marketing tactics are all over the internet. “Top 10 best practices …”, “Amazing tips and tricks from the pros …”, “Winning marketing strategies …” Generally, the advice works. Things go wonky, however, when common sense leaves the building. Let’s break down six of these techniques: Tactic #1: Build an insanely great website You […]

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The Simons Group is Recognized as a Top Graphic and Print Design Firm

The Simons Group has received industry recognition as a top graphic and print design company by DesignRush.com, an agency directory and ranking site. The site selected The Simons Group in February in recognition of the firm’s expertise in the latest graphic design trends, collaboration with clients, organized processes and clear pricing structure, among other attributes. […]

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6 top tips for improving your technical writing

Companies sometimes approach technical writing as if they want to lull readers to sleep. They torture them with long, turgid documents that are poorly written, painful to read, difficult to understand and of interest to no one. Admittedly, instruction manuals and spec sheets aren’t exactly sexy. No one expects a software user guide to be […]

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They’re Coming to Take Me Away, Ha-Haaa!

Evil robots are going to steal our marketing jobs soon. No, wait … Our jobs are safe because robots can’t do everything. Which is true? It’s unclear. Whether the next 10 years will look like “The Terminator,” “2001: A Space Odyssey” or a less-terrifying “Choose Your Own Adventure” is anyone’s guess. Some marketers (who may […]

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This is why your company should be blogging

If you thought corporate blogs had their moment, you might be surprised to learn that what’s old is new again. Blogging is not only alive and well – it’s thriving. For the third consecutive year, Fortune 500 companies reported increased use of blogs to reach current and prospective customers, according to a September 2018 study […]

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Manufacturers compete for workers in a hot economy

For the first time since 1997, U.S. manufacturers are optimistic about the industry and their business growth prospects. They expect increases in hiring, sales, production and wages, among other areas, according to a recent survey from the National Association of Manufacturers. Among the 568 respondents, 95 percent registered a positive outlook for their companies – […]

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U.S. corrugated box industry outlook: Modest growth for near future

The U.S. corrugated box industry will see modest growth through at least the first half of 2019, partially fueled by the popularity of online retailing, two manufacturers say. Dave Saraney, a regional sales manager for Jamestown Container Companies, based in Jamestown, New York, anticipates sales will grow up to 3 percent over the next 12 […]

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Neglecting customers could cost you

Congratulations! You made the sale. That hard-earned client you’ve been wooing for years finally said yes. What’s your next move? You work on closing the next prospect on your list – and then the one after that and the one after that. Sound good? Here’s the problem: You’re working so hard to attract new business […]

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