This is why your company should be blogging

If you thought corporate blogs had their moment, you might be surprised to learn that what’s old is new again. Blogging is not only alive and well – it’s thriving. For the third consecutive year, Fortune 500 companies reported increased use of blogs to reach current and prospective customers, according to a September 2018 study […]

Read More…

 

Manufacturers compete for workers in a hot economy

For the first time since 1997, U.S. manufacturers are optimistic about the industry and their business growth prospects. They expect increases in hiring, sales, production and wages, among other areas, according to a recent survey from the National Association of Manufacturers. Among the 568 respondents, 95 percent registered a positive outlook for their companies – […]

Read More…

 

U.S. corrugated box industry outlook: Modest growth for near future

The U.S. corrugated box industry will see modest growth through at least the first half of 2019, partially fueled by the popularity of online retailing, two manufacturers say. Dave Saraney, a regional sales manager for Jamestown Container Companies, based in Jamestown, New York, anticipates sales will grow up to 3 percent over the next 12 […]

Read More…

 

Neglecting customers could cost you

Congratulations! You made the sale. That hard-earned client you’ve been wooing for years finally said yes. What’s your next move? You work on closing the next prospect on your list – and then the one after that and the one after that. Sound good? Here’s the problem: You’re working so hard to attract new business […]

Read More…

 

The biggest website mistake you don’t know you’re making (and the steps to fix it)

Your company’s new website launched three months ago and the CEO is ecstatic. Your clients love it, too. It’s mobile-friendly, segmented for specific audiences and features rich content that converts. There’s just one problem. You didn’t set conversion goals. Without conversion goals, you won’t know how people are interacting with your site and what actions […]

Read More…

 

Fool me once – shame I won’t be visiting your website again

April Fools’ Day is this weekend, perhaps the only date on the calendar when benign cruelty is celebrated, apart from Black Friday. One of the most effective April Fools’ jokes my daughters played on me when they were much younger preyed on my pre-first-cup-of-coffee, semiconscious vulnerability. I stumbled into the kitchen, making a beeline to […]

Read More…

 

5 Questions Every B2B Marketer Must Answer

For a long time, B2B marketers were completely focused on inbound marketing. They invested all of their marketing dollars into developing engaging content that clearly illustrated what their firms offered. They waited for potential clients to discover their content and hire them. Reality check: “Build it and they will come” doesn’t work in today’s digital […]

Read More…

 

What’s the optimal length for online content?

Ever wonder if your blog post is too short or your article too long? I’ve been wrestling with the issue lately, so I set out to find answers. As it turns out, the answers aren’t black and white, but savvy marketers can weigh the considerations below to help identify the optimal length for their own […]

Read More…