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6 Foolproof Tips That Will Help You Rock Your Next Project

Feeling frantic about a colossal project? Join the club. It’s called Project Management Meltdown – that heart-pounding moment of panic over a looming, larger-than-life deadline. Rather than face it head on, you freeze up faster than the Polar Express during the blizzard of the century. I know what you’re thinking.

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A LinkedIn icon underscores that the platform is your B2B marketing bestie.

LinkedIn: Your B2B Marketing Bestie

If you haven’t made LinkedIn your B2B marketing bestie, now’s the time to change that. In B2B marketing, LinkedIn is a powerful tool for building brand awareness and relationships with prospective customers. It’s also an excellent employee recruiting tool. The platform is the No. 1 social networking site among Fortune

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Email newsletters are a content-first marketing tool

A Great Content-First Marketing Tool: Email Newsletters

Email newsletters are an effective content-first marketing tool. But if you’re doing them like everyone did in 2013, it’s time for a reboot. In the past, marketers created email newsletters with long stories. Content was self-serving and provided no value. In addition, there was no way to track the most

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Top content marketing interview with man and woman

How to Interview Experts for Top Content Marketing

Interviewing subject experts for top content marketing isn’t scary – if you’re prepared. If you don’t set yourself up for success, well … No one wants to see that happen. That’s why you need to lay the groundwork before you contact anyone. Interviewing: Why would I do that for content

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Brand marketing case studies

The Why and How of Brand Marketing Case Studies

Why are brand marketing case studies so important? Brand marketing case studies prove your company delivers results. You can tell prospects that your company “meets and exceeds expectations. Doing that, however, isn’t as credible as real customers sharing real successes. Unfortunately, brand marketing case studies often promote what businesses do.

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For brand marketing trust, cite your statistics from credible and original sources

The Truth About Statistics and Brand Marketing Trust

As a marketer, I’m always on the hunt for relevant statistics that support my content and promote brand marketing trust. I’m also a former journalist. With that in mind, I make sure the statistics come from original and credible sources that I can cite. Not everyone is as careful.  That’s bad

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Writing Tips: “Compared To” or “Compared With”?

Solving Off-Duty Grammar Riddles One of my marketing friends called me the other night with another grammar conundrum. It wouldn’t be the first time. I think he’s got me on speed dial. Other friends call to share entertaining news and highlights from their lives, but this one relies on me

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Writing a Content-First Website That Your Target Audiences Will Love

Writing content-first websites will save you many headaches, especially when it comes to time and resources. Letting design take precedence is inefficient and can cost more money than letting content drive the process. Developing a website without a content-first approach is like buying materials to build a house without a

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Questions Marks on a neutral backdrop content marketing tips

These 4 Questions Can Make or Break Your Content

When a client gives you the green light to create content, it can be tempting to jump in and start writing instantly. To shield yourself from stress and scope creep, nail down answers to four key questions. These questions are critical. You don’t want to start drafting if you don’t have

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Sunflower image as featured image for blogs for tips for technical writing

8 Tips to Make Your Technical Writing Shine

You don’t need a Ph.D. to conquer technical writing. You also don’t need to know everything about your topic. The goal is to make complicated information accessible and clear. Before we explore how to do that, let’s cover a few basics. What is technical writing? Technical writing includes: White papers

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