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Sandy Asanovic


Sandy Asanovic headshot

Hometown: Chicago

B2B marketing roots: Before she joined The Simons Group, Sandy was on a client development team of a successful B2B agency that provided live and fully integrated experiential marketing services to Fortune 500 clients.

First industry job: After studying finance in college, Sandy knew the field wasn’t for her. She craved being surrounded by creative types. She was pulled toward the fashion industry, where she helped designers show off their wears as a runway model.

Obsessed with: Mika, her Irish water spaniel. She has an obscene number of pictures and videos of Mika and will talk to anyone who will listen about how great she is.

Hobbies: Taking pictures of her dog Mika, running (sometimes with Mika) and experimenting with the water content in bread and pizza dough.


Surround yourself with people who inspire you, people who help you look at the world differently and people who make you want to be and do better.