Peter Chavez
Creative Director
Peter leads brand transformation and integrated marketing campaigns for B2B and high-growth organizations. He works closely with executive stakeholders to translate complex ideas into clear, compelling data-informed storytelling and creative assets that perform across an omnichannel landscape.
Hometown: Chicago
His Approach: Peter aligns design with messaging, so they work together to communicate a client’s value. He also incorporates AI-augmented workflows to help teams accelerate pipeline velocity while maintaining quality and consistency.
What Drives Him: Clear strategy, alignment and team momentum are central to Peter’s work. He believes the best creative leaders focus on problem-solving. He values cross-functional collaboration and leads teams that deliver ROI-driven design and measurable business growth.
His Journey Here: He earned a bachelor’s degree in graphic design from the School of the Art Institute of Chicago. Peter’s experience includes launching startups and national campaigns for Fortune 500 companies. As associate creative director at Leo Burnett, he led major launches for brands such as McDonald’s, Crest and Oral-B. He also held creative leadership roles at boutique agencies and The Integer Group, working with Coors Light and Procter & Gamble.
B2C to B2B: Peter brings experience from consumer marketing into B2B environments, applying principles of clarity, differentiation and authentic brand voice to industries such as architecture, engineering, construction, manufacturing, and professional services. His work helps clients stand out in competitive markets and brings a clear, consistent expression of their value across every channel.
The Backyard Coop
Beyond the studio, Peter applies his focus on consistency and quality to raising his backyard chickens, managed with a problem-solving mindset. Neighbors enjoy fresh eggs, but Peter values the daily discipline, showing his commitment to the long-term health of whatever he builds.