Milan Asanovic
Senior Consultant: Community Marketing
Milan develops B2B community programs that help companies inspire, retain and expand brand followers. He specializes in building and sustaining engaged audiences, turning passive buyers into vocal brand ambassadors.
Hometown: Zagreb, Croatia
His Approach: Milan applies The Simons Group’s content-first approach by developing a clear understanding of each audience and what drives participation. He focuses on building trust through consistent, authentic engagement. By identifying opportunities to connect companies with their ideal clients, Milan focuses on communities that improve customer relationships and support long-term growth.
What He Brings to the Table: Milan has the discipline of a financial trader and the perspective of luxury branding. This combination allows him to keep people engaged, helping clients turn community participation into measurable business results.
His Journey Here: After earning a degree in finance and international management from Boston University, Milan spent seven years as a proprietary trader in Chicago. He later moved into luxury branding, consulting for global brands including ABN AMRO, Cartier and Sheraton. As a brand ambassador for Jaeger-LeCoultre, he advised executive leadership and managed multimillion-dollar global product launches.
B2B Elevated by B2C: Milan draws on principles from luxury and collector-focused marketing and applies them to B2B environments.
Extracurricular Activities
In the summer, Milan is often deep into a 100-mile bike ride. In the winter, he counts the days until the snow melts so he can get back on his bike.