Newspapers, magazines, trade journals and other palpable publications will always hold their place in our daily lives. In fact, studies show that consumers trust brands more when they communicate through some form of print, whether it’s an advertisement, advertorial, article or interview.
The Simons Group can help you create and convey a message that speaks to the masses. From punchy taglines to in-depth pieces and everything in between, we develop on-brand, on-target print communications that not only expand your reach, but also enhance your brand image.
It’s the ultimate buzzword in modern marketing, and yet its existence dates back to the oldest civilizations. The truth about content is that only a small percentage of it makes a lasting impact. We’ve held our clients’ places within that fraction for decades, producing clear, concise content that stands out and embodies the staying power every organization seeks.
We channel our copywriting and editing expertise toward virtually every purpose imaginable, including professional biographies, case studies, newsletters, brochures, sell sheets and much more.
The difference between a business and brand is that a brand builds a connection with its clients, stakeholders and staff. In the B2B world, a branding or rebranding project is often a platform for greater visibility, growth and – equally important – corporate culture.
In addition to one-off logos and color schemes, The Simons Group creates brands that matter. Our tenured team covers the full gamut of creativity, from art and design to strategy, development and, of course, copywriting. Is your brand where you want it to be? Let’s explore the answer to that question together.
Microsoft founder and legendary business figure, Bill Gates, once said, “If I was down to my last dollar, I’d spend it on public relations.”
We’re not here to shake you down for your last dollar, but we will attest to the importance of PR. Even with a fantastic brand and flawless content, it all boils down to exposure. At The Simons Group, we serve as a full-service public relations department for organizations that value every opportunity to be seen and heard. Our public relations services span press release writing, distribution, media outreach, corporate communications, editorial planning, crisis management, speaking engagements and anything involving any type of publicity.
Sending someone “snail mail” requires a more substantial investment of time and money than firing off an email blast, and recipients take note of the extra effort. Surprising as it may seem, roughly half of U.S. consumers still say they pay more attention to direct mail than email. A study by USPS itself even found that 60 percent of direct mail recipients visited the sender’s website.
The key to succeeding with direct mail is – you guessed it – the message. How will you get your point across quickly and effectively? As writers and marketing strategists, it’s our job to deliver copy that converts.