Who do you think you’re talking to?

Before I followed my passion and made writing and content marketing my career, I took some time after college to get my head together and mature a bit. Many of my friends did the same; backpacking around Southeast Asia, working on a fishing boat in Alaska, or embarking on similar pursuits. I, on the other […]

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The biggest mistake you’re making in your website content

Here’s a quick test: Go to the home page of your website and read the first sentence or phrase. Does it start with “We”? If so, it’s time to change your perspective. Just like your eyes glaze over when your date drones on about his latest juice cleanse, a prospect will lose interest fast in […]

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He chose … poorly. What does your word choice say about your business?

Malapropism is one of my favorite words. It sounds like a deadly disease for old boats, but it means you said something that was really close to – but not quite – the word you meant … and people laughed. Named for Mrs. Malaprop, the character in Richard Brinsley Sheridan’s play, “The Rivals,” the most commonly […]

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Create a following with copy that sticks

Traditional advertising still does volumes in boosting brand awareness, but the influx of flashing lights, bold fonts and “Click here!” buttons leaves us all feeling bombarded by messaging that screams “Buy me! Buy me!” We adapt to it like we do to any constant frequency, and accept it as ambient noise. The remedy: content marketing. […]

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8 simple ways to beat writer’s block

It happens to the best of us. Whether you’re working on a presentation, a blog post or a newsletter, it can sneak up on you at any time. Say hello to writer’s block. Even professional writers experience moments when the words won’t come. Staring at a blank screen can be frustrating, especially when you’re on […]

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