Online news wires are great for building brand equity. The look and feel of an official press release will always hold merit, and the journalistic nature of press release writing will challenge your team to convey company news – minus the marketing fluff. Press release distribution platforms are also catching up to the targeting and […]
I’ve found myself making a lot of calls recently and that means making sure to follow up with my contacts if I don’t hear back from them, need more information or want to thank them for their time. Follow-up emails have become my lifeline and I simply couldn’t function without being able to rely on […]
One of the most crucial components of public relations is building trust. From communicating with a client to promoting your company to the public, trust is key to getting your message heard. So how do you establish that kind of foundation? Here are a few tips to help you build trust with your audience. […]
Remember counting down the days until your birthday as a kid? Exciting things awaited, like the cake with your favorite cartoon character, the party with all your classmates, maybe even a new bike from your parents. For 24 hours, you were on top of the world. While you may have eaten your last slice of […]
Last week, I shared essential tips for attracting media attention for your business. Need more reporter bait? Read on for additional strategies that will help get you and your company the right kind of attention. […]
Some things haven’t changed since I was a reporter. News staffs are stretched thinner than Demi Moore after her breakup with Ashton. And they’re still inundated with requests for publicity. Hundreds of press releases, story pitches, emails and phone calls cross their desks every day. Break through the clutter and get coverage for your business […]
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