How to get more mileage from your company news

press release

Online news wires are great for building brand equity. The look and feel of an official press release will always hold merit, and the journalistic nature of press release writing will challenge your team to convey company news – minus the marketing fluff. Press release distribution platforms are also catching up to the targeting and […]

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How to get the most out of your follow-up email

I’ve found myself making a lot of calls recently and that means making sure to follow up with my contacts if I don’t hear back from them, need more information or want to thank them for their time. Follow-up emails have become my lifeline and I simply couldn’t function without being able to rely on […]

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Breakthrough tips for your public relations

In any industry, there are days when everything goes your way and days when it seems a bit tougher to reach your goals. When those tough days hit, it’s good to have a few tricks up your sleeves to make sure public relations initiatives stay on track. Here are a few of the latest industry […]

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Don’t break these 3 PR commandments

Sometimes when I am networking or speaking to someone for the first time, they’re a little unsure about what the term “public relations” means. What does a successful PR campaign look like? My PR efforts vary from client to client – sometimes I’m securing speaking engagements at industry events, while other times I’m pitching a […]

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You’ve suffered a PR crisis. Now what?

Recently, FIFA and several other high-profile organizations have suffered very public crises. I, along with the general public, have remained glued to the TV screen to see how these organizations will resolve these issues and handle the added pressures of public scrutiny. These headlines got me thinking about crisis management and the ways that it […]

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Get marketing mileage from your business’ birthday

Remember counting down the days until your birthday as a kid? Exciting things awaited, like the cake with your favorite cartoon character, the party with all your classmates, maybe even a new bike from your parents. For 24 hours, you were on top of the world. While you may have eaten your last slice of […]

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