5 tips to sell your big ideas to the bigwigs

When a big idea hits, getting the go-ahead from management can make the difference between a career-defining project and the recycling bin. No one wants to work hard to set up a new marketing project only to have management hit the brakes before it takes off. Here’s some advice on how to sell your ideas […]

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How empathy can help you reach your goals

Since I met my husband (flashback to Boston 1994!), he has consistently reminded me to put myself in others’ shoes so I could truly understand their points of view. When I was younger, this was hard for me, to say the least. Growing up, I had a clear set of rules about what was “right” […]

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Plant some evergreens in your marketing landscape

Oktoberfest is over. Leaves have begun to fall. We’re preparing for the end of another year – and ramping up to our busiest season. As we deal with expiring budgets, rush projects and holiday travel schedules, creating content for regularly scheduled marketing pieces can get pushed to the back burner. With a little bit of planning, […]

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‘Brief’ breaks help you stay on target

Businesses today face constant pressure to keep up with the pace of their customers and competition, so it’s no surprise when a big project gets squeezed into a too-tight timeline. Even with compressed schedules and the temptation to find shortcuts, marketing teams have to be sure not to skip important project management steps like developing […]

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Turning customers into brand advocates: Part 2 of 2

Every company has brand advocates. Even small companies can identify their advocates through a simple survey. For tips on how to do that, check out the first part of our brand advocacy series. You can also find enthusiastic customers on your Facebook page or other social media accounts. Once you’ve found the customers who are […]

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Create loyal customers with post-sale marketing

You’ve made a sale – the hard part is over, right? Wrong. The biggest mistake people make after closing a sale is to stop communicating with the customer. So, what’s the right thing to do once the sale is over? Here are a few post-sale marketing tips to help create loyal customers. Keep the momentum going. […]

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How to build your brand in an uncertain economy

Many businesses are still recovering from the recession in 2008. It’s been a roller coaster of uncertainty. Revenue is down and costs are high at your organization, yet other companies are doing well. So what are they doing differently? While you’re looking inward and spending as little as possible, your competitors are investing in new […]

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Get marketing mileage from your business’ birthday

Remember counting down the days until your birthday as a kid? Exciting things awaited, like the cake with your favorite cartoon character, the party with all your classmates, maybe even a new bike from your parents. For 24 hours, you were on top of the world. While you may have eaten your last slice of […]

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