‘Brief’ breaks help you stay on target

Businesses today face constant pressure to keep up with the pace of their customers and competition, so it’s no surprise when a big project gets squeezed into a too-tight timeline. Even with compressed schedules and the temptation to find shortcuts, marketing teams have to be sure not to skip important project management steps like developing […]

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Turning customers into brand advocates: Part 2 of 2

Every company has brand advocates. Even small companies can identify their advocates through a simple survey. For tips on how to do that, check out the first part of our brand advocacy series. You can also find enthusiastic customers on your Facebook page or other social media accounts. Once you’ve found the customers who are […]

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Create loyal customers with post-sale marketing

You’ve made a sale – the hard part is over, right? Wrong. The biggest mistake people make after closing a sale is to stop communicating with the customer. So, what’s the right thing to do once the sale is over? Here are a few post-sale marketing tips to help create loyal customers. Keep the momentum going. […]

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Create a killer ad campaign and make your business irresistible with this 7-step formula

In any business, ads are important for brand awareness, engagement and survival. Even with a small adverting budget, you can maximize your customer reach by reinforcing your message. The key is to repeat the overall theme or tag line throughout your marketing program. The more you repeat your advertising message, the stronger it becomes – […]

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If you’ve got it, flaunt it

Just because you build it, doesn’t mean they’ll come. New websites don’t promote themselves – people do. If you’re not getting the kind of traffic you expected, you’re probably not marketing the new site, or you’re relying on Uncle Henry to spread the word. Big mistake.  Killer landing pages, blogs with bells and whistles and […]

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Get marketing mileage from your business’ birthday

Remember counting down the days until your birthday as a kid? Exciting things awaited, like the cake with your favorite cartoon character, the party with all your classmates, maybe even a new bike from your parents. For 24 hours, you were on top of the world. While you may have eaten your last slice of […]

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An insider’s guide to getting media coverage: Part one

Some things haven’t changed since I was a reporter. News staffs are stretched thinner than Demi Moore after her breakup with Ashton. And they’re still inundated with requests for publicity. Hundreds of press releases, story pitches, emails and phone calls cross their desks every day. Break through the clutter and get coverage for your business […]

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