Start your new year off right

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As 2014 wraps up, make sure you take some time to reflect on your accomplishments, as well as areas where you think you could have done better. Here are a few resolutions that can help you take your company into 2015 full steam ahead:

  1. Get rid of dead weight. It can be difficult to swim upstream or even stay afloat when you’re weighed down by poor productivity and low morale. Are you holding onto employees and vendors that have lackluster performance, are poor cultural fits or don’t add any real value, because you’re comfortable with the devil you know? Are your clients and staff suffering as a result? If so, it’s time to break the toxic ties and move on.
  1. Market to prospects that can afford your products and services. When a prospect comes along, it’s easy to get caught up in the excitement and not vet them to see if they are a good fit for your company and services. In addition, they may have the qualities of your ideal clients, but if they can’t afford your offerings, they’re not that ideal. Learn to cut the cord sooner rather than later so you can move on and focus on prospects that are a better budget fit.
  1. Evaluate where you’re looking for prospects. If you’re finding numerous prospects that can’t afford your services, it’s time to evaluate your lead generation and marketing efforts. Test new strategies and, eventually, you will start to hit a few sweet spots that will yield better results. One caveat: An approach that worked in the past might not work in future — this is an ongoing process.
  1. Stand by your pricing. When times are slow, you may be tempted to reduce your prices. If you’re confident in what your company offers, resist the urge to go cheap for the sake of working with unqualified prospects. Even if you continue to work with those clients, you’ll be setting yourself up for disaster because your low rates will negatively affect your upward mobility. Instead, find the right kind of prospects and make sure that your company’s messaging, speaking points and marketing materials are up to par.

What do you plan to change at your business in 2015? Do you make yearly resolutions? Why or why not? Let us know in the comments below.

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