We all want to go full speed ahead to meet marketing and sales goals, but sometimes we need to re-examine our efforts and decide whether we’re heading in the right direction. Take time to review your strategy along the way to determine if you’re reaching your target audience and getting the feedback you desire.
If your tactics are lacking in effectiveness, I have a few suggestions for tweaking your content marketing efforts to achieve maximum results.
First, produce content with value in mind rather than sales. Too often marketers develop content marketing to make a sale, shaping the content much like a leaflet – a hard sell with little substance. While the purpose always remains to convert a reader to a customer, you are more likely to get that call if you fill your content with invaluable tips, suggestions and advice. Present your brand as a thought leader rather than a door-to-door salesman, and you’ll find your audience interacting with your message more frequently.
While you’re doling out invaluable information through your content marketing, keep your audience’s needs and interests in mind. What would they find most helpful? What do they really want to know? Relevancy is king when it comes to good content, so make sure your marketing resonates with your audience’s taste.
Once you find a style of content that jibes with your audience, double-check that you’re presenting it in the right way. In today’s tech-savvy world, format makes a big difference. Study your brand ambassadors and the devices or platforms they use to connect to you. Simple changes like the right embedded links or enabling responsive design can open up channels that you might have cut off without knowing it.
How do you make sure your marketing stays on point? Let us know in the comments below.