Master Graphics is an integrated print and marketing solutions provider. The company expanded its capabilities from traditional print production to fully coordinated online and offline campaigns that encompass strategy, creative, data management and dashboard analytics. We designed, wrote and developed a segmented website that delivers unique, targeted content for specific customer needs. The site also serves as a gateway to Master Graphics’ coordinated response dashboard. The company wanted to ensure it didn’t alienate its longstanding print production clients while attracting new clients who are interested in integrated marketing campaigns.
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