BWAY Corp. is a North American leader in rigid packaging. The company sought a website that promoted industrial and consumer segments equally, showcased BWAY’s size and scale, and highlighted the human element of its business. After we completed extensive messaging and content analyses with BWAY, we crafted custom audience-focused SEO content; designed and developed a website that offers visitors control of their experience with self-selection; and showcased BWAY’s size and scale with an interactive locations map, product rail, easy-to-use product catalog and end market specific pages. We made the website engaging with custom photography and full-service art direction.
