The Simons Group started working with Berglund Construction in 2006. In 2010, we led Berglund through a yearlong brand revamp for the company’s 100th anniversary. We conducted extensive interviews with Berglund leaders and provided independent market research, ultimately converting our findings into a crisp logo and tag line that captured Berglund’s past, present and future.
We completed the rebrand by updating the company’s entire suite of marketing materials. Paired with a complete marketing and public relations campaign, Berglund’s 100th anniversary event made waves across the Midwest.
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