Design checkpoints: Tools for feedback

Before I was a designer, I was a Scrum Master. No, not the rugby kind – the software development kind. If Scrum teaches you one thing, it’s this: Get regular feedback. Getting a quick insight into how well the product you’re building matches expectations of the people who asked for it is critical. Everyone wins, or if they don’t, failure is swift and (hopefully!) solved easily.

Why does this matter in my post-Scrum days? Feedback loops are still king. Here are a few designer tools I use to make sure everyone has the same ideas:


Lightboxes are image galleries, typically used for stock photography, to show clients a curated collection of photos for a project.

Photos can be tricky for web design because they need to work at several different crops and sizes to be mobile-friendly. I tend to use lightboxes to provide pre-approved images during the revision process in case we need to change the original proposed photos.

Mood boards

Mood boards are a great design collaboration tool. They’re a simple collage of design elements to ensure that designers and clients are on the same page with branding. They usually include images, color swatches and font choices.


Wireframes are simple visual outlines for custom web design projects. They can be as simple as sketches on paper, and typically consist of several boxes with notes like “This element goes here” or “Input here.”

The main goal of a wireframe is to quickly identify whether the site has everything it needs to have, and how these things change at different sizes (mobile, tablet, full screen).

How do you coordinate project teams and keep work in synch? Let us know in the comments.

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