Turning customers into brand advocates: Part 2 of 2

Every company has brand advocates. Even small companies can identify their advocates through a simple survey. For tips on how to do that, check out the first part of our brand advocacy series. You can also find enthusiastic customers on your Facebook page or other social media accounts. Once you’ve found the customers who are […]

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Turning customers into brand advocates: Part 1 of 2

What is brand advocacy? It’s another way of saying word of mouth. When a satisfied customer endorses your company without compensation, congratulations – you have a brand advocate on your hands. Want to know how many customers are singing your praises? The No. 1 question to ask your customers is: “On a scale from 0 to 10, how […]

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How to measure PR ROI

The Simons Group has been working on many different and exciting PR projects. Over the last few weeks, I have been thinking about all of the achievements we have made for clients, but wondered how and when you can label a project truly “successful.” Sometimes, we only see the trees and not the forest, but […]

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Create loyal customers with post-sale marketing

You’ve made a sale – the hard part is over, right? Wrong. The biggest mistake people make after closing a sale is to stop communicating with the customer. So, what’s the right thing to do once the sale is over? Here are a few post-sale marketing tips to help create loyal customers. Keep the momentum going. […]

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All right, people: Let’s talk turkey

It’s the end of November already, which means that Chicagoans are nearly ready for hibernation. Before we settle into our assorted layers of winter weatherproofing, however, we’ll warm ourselves with the gratitude, love and tradition that come with our annual turkey feast. Thanksgiving is a time of reflection; a time for us to look at […]

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You’re speaking my language

Marketing is basically an ongoing conversation with your target audience. Your ultimate goal as a marketer or business owner should be to guide the conversation in a way that allows your audience to interact with your brand in a meaningful way. Here are some tips to help you get the conversation started: Eliminate jargon. People […]

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How to get the best work from your agency

Getting the best work from your agency and promotional efforts requires trust and time. Both sides need to communicate needs and goals and understand the give and take that is required to make a business partnership thrive. It’s a bit of a tightrope act — much like Nik Wallenda’s this past weekend — but successful […]

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