What Facebook Open Graph means for marketers

See that nifty little “Like” button over there to your right? A little further up … yup, there. (If you don’t see it, it probably means you aren’t a member of Facebook or aren’t logged in on this computer.) That button is one manifestation of Facebook’s ingenious (some might say world-domination-seeking) new strategy to build […]

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Social media 101: A four-part series: PART III

Three down, one to go … SOCIAL MEDIA 101, PART III: TWITTER Some facts about Twitter … “Twitter lets you write and read messages of up to 140 characters, or the very length of this sentence, including all punctuation and spaces,” according to Twitter’s Twitter 101 page. Once you have created a Twitter account and […]

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Social media 101: A four-part series: PART II

And, we’re back … SOCIAL MEDIA 101, PART II: LINKEDIN Some facts about LinkedIn … LinkedIn has more than 65 million active members in more than 200 countries, and executives from all Fortune 500 companies are members A description of LinkedIn, straight from the horse’s mouth: “When you join, you create a profile that summarizes […]

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Social media 101: A four-part series

I recently attended an insightful lunchtime discussion on social media, sponsored by the Business Marketing Association. The panel, which consisted of well-known and respected technology, marketing and social media veterans (OK, I’ll admit “social media veteran” is a bit of an oxymoron, but you get the point), discussed how b-to-b companies are using social media […]

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Can you hear me now?

The buzz surrounding social media marketing has become deafening – and it seems that marketers may be tuning out. Companies would still rather rely on old-fashioned surveys (which can cost a pretty penny, by the way), rather than take advantage of the vast amounts of unsolicited, free feedback available on online forums and social media […]

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Pushing it?

I just finished reading an interesting article in Forbes about how advertisers may be pushing the boundaries of decency, honesty and even dignity in these tough times. Several companies grabbed headlines recently with outlandish campaigns: Taco Bell with its “Drive-Thru Diet” campaign, which stirred skepticism, annoyance and more than a few laughs, and Weatherproof Garment […]

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