Made in America? Then market it to your advantage

To most people, “Made in America,” “Made in the USA” and “American-Made” are synonymous with high quality. The trend of manufacturing inexpensive products overseas has improved the perception of American-made products during the last few decades. Many people negatively associate manufacturing in developing countries with underpaid labor, lax safety restrictions and inferior standards. What’s more, […]

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The Telephone game

I am pretty sure we all played this childhood game.  Do you remember whispering a short sentence into the ear of the person next to you? Do you remember how hard you would laugh when the final person in the chain would repeat a sentence so different from the original? Telephone may be a fun […]

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How “safe” is your marketing plan?

  Last week I attended a building safety seminar about what we’re all supposed to do in an emergency. The presenter drilled home that the best way to cope when things fall apart is to be prepared – have a plan and play the role assigned to you. Here at The Simons Group, everything ties […]

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You’ve Got Mail!

Once upon a time, I loved to hear these words. Today, the average consumer receives close to 100 emails a day. Who has time to read all of them? If you’re considering an email campaign, the last thing you want is for readers to hit delete when your message lands in their inboxes. Here are […]

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When the work’s done, don’t just rest on your laurels

These days, everyone is busy, busy, busy. During Labor Day weekend, I saw multiple family members and friends sending work emails from their smart-phones in an effort to get a jump on the work day. They were making sure everyone had the latest project updates and keeping people in the loop. “It’s busy season,” a […]

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Get exceptional work from your creative team (it’s easy)

A friend who’s a math genius but struggles with putting sentences together once asked me how I write. I was tempted to say that it involves a mysterious, tantalizing process known only to those who possess special knowledge. Mere mortals are not worthy. The secret sauce is creativity. It’s the engine that drives many of […]

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Stretch your marketing dollars

Do you have $1000 or $1,000,000 to spend on your marketing initiatives this year? No matter what your actual budget is, I am sure you are looking for ways to stretch your marketing dollars. Here are some easy money- and time-saving tricks that we live by at The Simons Group. Feel free to use them […]

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