5 tips for better brainstorming

Brainstorming is an excellent tool when it comes to generating creative ideas and solutions. Below are a few of our top tips for successful brainstorming: 1. Set the scene. When deciding where to hold your next brainstorming meeting,choose a comfortable, well-lit environment. Remove all distractions and ask that you not be interrupted. 2. Gather a […]

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Disappearing ink: Are books becoming an endangered species?

Trekking to the Oak Park Public Library’s annual book fair is a tradition for me and my book-loving friends. We hope to find hidden gems, undiscovered treasures, forgotten classics and, admittedly, the occasional bodice ripper. The fair typically offers more than 100,000 books in every conceivable category, as well as CDs, DVDs and records. We […]

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5 customer service strategies that drive business

Customers expect quality and exceptional customer service in today’s market. If you’re not actively looking for ways to improve your customers’ experiences, you risk losing business to the competition. It doesn’t have to cost a lot of money. In fact, you can mine information you already have about your customers to kick your service up […]

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Does a certain work environment create better ideas?

In a TED talk from 2010, Steven Berlin Johnson discussed the origin of great ideas. He researched great innovations, including the theory of natural selection and satellite technology. Johnson concludes that, contrary to popular belief in “Aha!” or “Eureka!” moments, great ideas come into view slowly. Many may think that individual “flashes of brilliance” or “strokes […]

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How PR has recently changed and how to adjust

Over the holiday weekend, I found myself relaxing on the beach with a few good friends. At one point, I looked over at a few of them, and they were checking their social media channels. It made me think about how far public relations and the news media have come in the last few years. […]

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How to take charge of a public relations crisis using social media

Businesses that experience a public relations crisis often turn to social media to help them manage messaging around the crisis. The companies that do it well follow a carefully considered PR crisis plan. In contrast, those that are unprepared could face a difficult time maintaining their brands’ reputation. Here are three tips to help your […]

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A simple blueprint for a good hire

At The Simons Group, we are continually on the lookout for the latest and greatest members of our growing team. Our recruiting efforts always turn up strong candidates with the skills and background to do the job, but for us, a new hire is more than someone who has an impressive resume. Our tightknit group […]

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Adventures in the wild, wild West (Side)

Have you taken a risk and were surprised by the outcome? Not anything crazy, but definitely an outside-your-wheelhouse moment? It takes a lot of nerve to be vulnerable and put yourself out there. Who knows what could happen? It feels scary, but even if something goes haywire, you will still wake up tomorrow. The sun […]

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