5 tips for world-class staff photos

An up-to-date website typically includes staff photos, regardless of your industry. While staff photos may seem like a straightforward task, they play a huge role in ensuring your company puts its best foot forward. Below are some tips and tricks that will help you make a great impression: Keep it simple: Intricate photos can be […]

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Create loyal customers with post-sale marketing

You’ve made a sale – the hard part is over, right? Wrong. The biggest mistake people make after closing a sale is to stop communicating with the customer. So, what’s the right thing to do once the sale is over? Here are a few post-sale marketing tips to help create loyal customers. Keep the momentum going. […]

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4 tips to lure your audience with holiday marketing

The end of the year is almost here, but you’ve still got time to design and implement a holiday marketing message. The most effective holiday campaigns feature content that is engaging and fun. Try these actionable ideas to put the sparkle in your holiday marketing: 1. Have a plan. Set goals for specific strategies and […]

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You’re speaking my language

Marketing is basically an ongoing conversation with your target audience. Your ultimate goal as a marketer or business owner should be to guide the conversation in a way that allows your audience to interact with your brand in a meaningful way. Here are some tips to help you get the conversation started: Eliminate jargon. People […]

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No-nonsense tips for running effective conference calls

I am more comfortable having face-to-face meetings. I love the visual clues that you gain from body language. The furrow in someone’s brow or a tilted head of engagement can tell you whether you are falling flat or hitting a home run. In today’s busy world, however, face-to-face meetings aren’t always feasible. Conference calls are […]

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