Is it time to shake up your content marketing?

We all want to go full speed ahead to meet marketing and sales goals, but sometimes we need to re-examine our efforts and decide whether we’re heading in the right direction. Take time to review your strategy along the way to determine if you’re reaching your target audience and getting the feedback you desire. If […]

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5 tips for world-class staff photos

An up-to-date website typically includes staff photos, regardless of your industry. While staff photos may seem like a straightforward task, they play a huge role in ensuring your company puts its best foot forward. Below are some tips and tricks that will help you make a great impression: Keep it simple: Intricate photos can be […]

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Create loyal customers with post-sale marketing

You’ve made a sale – the hard part is over, right? Wrong. The biggest mistake people make after closing a sale is to stop communicating with the customer. So, what’s the right thing to do once the sale is over? Here are a few post-sale marketing tips to help create loyal customers. Keep the momentum going. […]

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4 tips to lure your audience with holiday marketing

The end of the year is almost here, but you’ve still got time to design and implement a holiday marketing message. The most effective holiday campaigns feature content that is engaging and fun. Try these actionable ideas to put the sparkle in your holiday marketing: 1. Have a plan. Set goals for specific strategies and […]

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You’re speaking my language

Marketing is basically an ongoing conversation with your target audience. Your ultimate goal as a marketer or business owner should be to guide the conversation in a way that allows your audience to interact with your brand in a meaningful way. Here are some tips to help you get the conversation started: Eliminate jargon. People […]

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