Success starts with showcasing your value

Picture this: a new restaurant opens across the street from your house. You try it and, for the first time in years, you have a new favorite. You tell everybody about the restaurant; about its subtle, yet edgy, atmosphere, the friendly wait staff, and the delicious, reasonably priced food. You go there multiple times a […]

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Your guide to having style

Is it “don’t” or “do not”; “can’t” or “cannot”? Can a subhead be a question? Is the hyphen necessary in “non-essential”? What’s the plural possessive of your company name? Is it even OK to modify the company name? These questions – and more – can pop into a writer’s head within minutes of working on your […]

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How to get the most out of your follow-up email

I’ve found myself making a lot of calls recently and that means making sure to follow up with my contacts if I don’t hear back from them, need more information or want to thank them for their time. Follow-up emails have become my lifeline and I simply couldn’t function without being able to rely on […]

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Breakthrough tips for your public relations

In any industry, there are days when everything goes your way and days when it seems a bit tougher to reach your goals. When those tough days hit, it’s good to have a few tricks up your sleeves to make sure public relations initiatives stay on track. Here are a few of the latest industry […]

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5 tips to sell your big ideas to the bigwigs

When a big idea hits, getting the go-ahead from management can make the difference between a career-defining project and the recycling bin. No one wants to work hard to set up a new marketing project only to have management hit the brakes before it takes off. Here’s some advice on how to sell your ideas […]

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To accomplish more, lead with kindness

Growing up, the only business role model I had was my dad. He was wildly successful and ruled his company with an iron fist. He led with fear, and people in his wake were often left shaking in their figurative boots. His motto was, “Look out for number one.” As you can probably tell, this […]

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Is it time to shake up your content marketing?

We all want to go full speed ahead to meet marketing and sales goals, but sometimes we need to re-examine our efforts and decide whether we’re heading in the right direction. Take time to review your strategy along the way to determine if you’re reaching your target audience and getting the feedback you desire. If […]

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