You’re speaking my language

Marketing is basically an ongoing conversation with your target audience. Your ultimate goal as a marketer or business owner should be to guide the conversation in a way that allows your audience to interact with your brand in a meaningful way. Here are some tips to help you get the conversation started: Eliminate jargon. People […]

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No-nonsense tips for running effective conference calls

I am more comfortable having face-to-face meetings. I love the visual clues that you gain from body language. The furrow in someone’s brow or a tilted head of engagement can tell you whether you are falling flat or hitting a home run. In today’s busy world, however, face-to-face meetings aren’t always feasible. Conference calls are […]

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Disappearing ink: Are books becoming an endangered species?

Trekking to the Oak Park Public Library’s annual book fair is a tradition for me and my book-loving friends. We hope to find hidden gems, undiscovered treasures, forgotten classics and, admittedly, the occasional bodice ripper. The fair typically offers more than 100,000 books in every conceivable category, as well as CDs, DVDs and records. We […]

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Short on cash? Cutting marketing will cost more than you think

When business is slow, everyone in the organization feels it — from the owner to the employees. Morale can go down the toilet and productivity often follows. The typical knee-jerk reaction is to halt discretionary spending, including marketing. Big mistake. This shortsighted view will cost you a lot more over the long haul than you’ll […]

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Protect yourself from marketing ‘red flags’

During my time at The Simons Group, I’ve had the pleasure of collaborating with a ton of great marketing professionals and firms alike. I’ve also met and heard about those who are on the other side of the spectrum — so-called “marketing professionals.” They aren’t qualified to write a personal email, let alone help their […]

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How to build your brand in an uncertain economy

Many businesses are still recovering from the recession in 2008. It’s been a roller coaster of uncertainty. Revenue is down and costs are high at your organization, yet other companies are doing well. So what are they doing differently? While you’re looking inward and spending as little as possible, your competitors are investing in new […]

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Get exceptional work from your creative team (it’s easy)

A friend who’s a math genius but struggles with putting sentences together once asked me how I write. I was tempted to say that it involves a mysterious, tantalizing process known only to those who possess special knowledge. Mere mortals are not worthy. The secret sauce is creativity. It’s the engine that drives many of […]

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