Customer-centric or just plain disconnected?

Many companies say they are focused on customers, but they aren’t walking the walk, according to a 2009 study from Forrester Research. While 45 percent of marketers surveyed said their marketing activities are focused on customers, only one-third say they have strategic ways of delivering the right messages to the right customers. Even more telling: […]

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Counting on coupons

If you think coupons only appeal to housewives and broke college students, think again. Business executives and other b-to-b decision-makers aren’t immune to the lure of a great deal either. Several large b-to-b brands, including Schneider Electric, have begun using coupons with reported success. And just the other day, I received a $100 “gift certificate” […]

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Digital native … marketing naiveté?

I read a very interesting blog post on HubSpot last week (thanks Dawn!) about the difference between “digital natives” and Internet marketing experts. The blogger describes a digital native as someone who “has a high-level (sic) of comfort with technology, always talks about the newest things, and loves to help friends & family, even if […]

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