How to turn mediocre copy into tantalizing content

We’ve all been there. You write the best blog post, ad, white paper, story or (fill in the blank) ever. And then someone dumps all over it. The red sea of edits and corrections makes you wonder what went wrong. The thrill is gone. But you can bring it back. Here’s how … Know the […]

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Short on cash? Cutting marketing will cost more than you think

When business is slow, everyone in the organization feels it — from the owner to the employees. Morale can go down the toilet and productivity often follows. The typical knee-jerk reaction is to halt discretionary spending, including marketing. Big mistake. This shortsighted view will cost you a lot more over the long haul than you’ll […]

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Protect yourself from marketing ‘red flags’

During my time at The Simons Group, I’ve had the pleasure of collaborating with a ton of great marketing professionals and firms alike. I’ve also met and heard about those who are on the other side of the spectrum — so-called “marketing professionals.” They aren’t qualified to write a personal email, let alone help their […]

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Stretch your marketing dollars

Do you have $1000 or $1,000,000 to spend on your marketing initiatives this year? No matter what your actual budget is, I am sure you are looking for ways to stretch your marketing dollars. Here are some easy money- and time-saving tricks that we live by at The Simons Group. Feel free to use them […]

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