Contributing to the English language

“If he or she makes more than $250,000 annually, then his or her refund is reduced by $2,100.” You’ve no doubt read a sentence like this and wished our linguistic forefathers had used a little more linguistic foresight before creating such a cumbersome way to describe this well-compensated, gender-neutral person who’s now out a few thousand […]

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Thought leadership, online storytelling take center stage on ForteONE site

ForteONE helps mid-market companies set goals and achieve them. But the management consultancy recently set some goals of its own; namely, to launch a new website that would be built around two concepts: 1) sharing its elite team’s expertise with a wider audience, 2) upholding the writer’s adage “show, don’t tell.” From initial brainstorming sessions […]

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8 simple ways to beat writer’s block

It happens to the best of us. Whether you’re working on a presentation, a blog post or a newsletter, it can sneak up on you at any time. Say hello to writer’s block. Even professional writers experience moments when the words won’t come. Staring at a blank screen can be frustrating, especially when you’re on […]

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It’s all about the members on CFBC site

Chicago Family Business Council (CFBC) offers a wealth of programming and support to help business leaders succeed. It’s fitting, then, that the website we recently created for CFBC is also chock-full of resources. As a strategic partner for the organization, whose membership includes owners and key leaders of family-owned and other closely held businesses, we’ve worked […]

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Are your e-blasts working?

If you’re like most companies today, you send electronic communications to prospects, current customers and stakeholders. Recent research from Monetate, an e-commerce software firm, shows that 4.25 percent of visitors who arrive at a website through an email turn into customers. Monetate’s found that only 0.59 percent of visitors who arrived via social media turn […]

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4 copy delusions and how they hurt your marketing

No matter how much you spend on electronic and print marketing, it won’t impress anyone if the copy isn’t squeaky clean. Professional design, photography and production make great eye candy, but they’re empty calories without solution-driven, error-free content. Customers pay attention to mistakes. And they care. Would you do business with a company whose website […]

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