Diagramming sentences: What’s that?

Trying to ease back into Style Guru mode on the heels of vacation is a fruitless endeavor. My mind is focused on mountains, vineyards and sunsets – not dangling modifiers, misplaced clauses and subject-verb agreement. Between winery tours in Virginia, one of my friends, who teaches reading in elementary school, told me that schools no […]

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Delivering a eulogy for ‘in order to’

Here lies “in order to.” People loved the phrase so much; they used it in just about every context – from white papers and websites to newsletters and blogs. I lost count how many times it showed up, along with how many gray hairs it gave me. I know you will all miss the phrase […]

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Are you promoting/defending your category?

An interesting article from Ad Age contends that marketers spend way too much time worrying about their specific brands and not nearly enough on those brands’ categories. Let’s say your company produces energy drinks. You just spent a boatload of cash on an ingenious, award-winning campaign, and your product is flying off the shelves. But […]

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Social media 101: A four-part series: PART II

And, we’re back … SOCIAL MEDIA 101, PART II: LINKEDIN Some facts about LinkedIn … LinkedIn has more than 65 million active members in more than 200 countries, and executives from all Fortune 500 companies are members A description of LinkedIn, straight from the horse’s mouth: “When you join, you create a profile that summarizes […]

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Customer-centric or just plain disconnected?

Many companies say they are focused on customers, but they aren’t walking the walk, according to a 2009 study from Forrester Research. While 45 percent of marketers surveyed said their marketing activities are focused on customers, only one-third say they have strategic ways of delivering the right messages to the right customers. Even more telling: […]

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Pushing it?

I just finished reading an interesting article in Forbes about how advertisers may be pushing the boundaries of decency, honesty and even dignity in these tough times. Several companies grabbed headlines recently with outlandish campaigns: Taco Bell with its “Drive-Thru Diet” campaign, which stirred skepticism, annoyance and more than a few laughs, and Weatherproof Garment […]

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