Pushing it?

I just finished reading an interesting article in Forbes about how advertisers may be pushing the boundaries of decency, honesty and even dignity in these tough times. Several companies grabbed headlines recently with outlandish campaigns: Taco Bell with its “Drive-Thru Diet” campaign, which stirred skepticism, annoyance and more than a few laughs, and Weatherproof Garment […]

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Digital native … marketing naiveté?

I read a very interesting blog post on HubSpot last week (thanks Dawn!) about the difference between “digital natives” and Internet marketing experts. The blogger describes a digital native as someone who “has a high-level (sic) of comfort with technology, always talks about the newest things, and loves to help friends & family, even if […]

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