Social media 101: A four-part series: PART II

And, we’re back … SOCIAL MEDIA 101, PART II: LINKEDIN Some facts about LinkedIn … LinkedIn has more than 65 million active members in more than 200 countries, and executives from all Fortune 500 companies are members A description of LinkedIn, straight from the horse’s mouth: “When you join, you create a profile that summarizes […]

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Customer-centric or just plain disconnected?

Many companies say they are focused on customers, but they aren’t walking the walk, according to a 2009 study from Forrester Research. While 45 percent of marketers surveyed said their marketing activities are focused on customers, only one-third say they have strategic ways of delivering the right messages to the right customers. Even more telling: […]

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Pushing it?

I just finished reading an interesting article in Forbes about how advertisers may be pushing the boundaries of decency, honesty and even dignity in these tough times. Several companies grabbed headlines recently with outlandish campaigns: Taco Bell with its “Drive-Thru Diet” campaign, which stirred skepticism, annoyance and more than a few laughs, and Weatherproof Garment […]

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Digital native … marketing naiveté?

I read a very interesting blog post on HubSpot last week (thanks Dawn!) about the difference between “digital natives” and Internet marketing experts. The blogger describes a digital native as someone who “has a high-level (sic) of comfort with technology, always talks about the newest things, and loves to help friends & family, even if […]

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