Bold website design and compelling content broaden attorney’s reach
Chicago attorney Louis Fine wanted to add clients to his practice, but he didn’t know how to reach them effectively. He particularly wanted to attract a young audience. While he’s a well-respected and successful lawyer and philanthropist, Fine’s website was outdated and didn’t reflect his personality and expertise.
“I had a stale and static website that didn’t tell people who I was as a person or a lawyer,” Fine says. “It was cold, impersonal, and dull, which is pretty much the opposite of who I am. It wasn’t giving anyone a reason to call me, and it showed.”
The Simons Group developed a striking website for his practice, complete with custom photography, full-service art direction, design, and public relations support. The Simons Group’s Dave Argentar, a former attorney, crafted website copy and blog posts that conveyed Fine’s core message and shared his expertise in an accessible way, making Fine more approachable than his previous site did.
As is the case with many, if not most, attorneys and small businesses, Fine was constantly bombarded with emails and cold calls from marketing companies that claimed they could do wonders for his practice. He was less than impressed, however. These firms focused on selling him what they thought he needed rather than listening to what he wanted.
Fine met with several marketing and web design companies before he was referred to The Simons Group. The differences between The Simons Group’s approach and that of other companies was palpable.
“The folks at Simons didn’t approach this as a sales effort,” he says. “Instead, they wanted to understand my concerns, where I wanted to go with the website and who I was.
“The team was personable and thoughtful, and developed a strategy based on my personality, goals and budget,” Fine continues. “They also explained things clearly and without meaningless jargon.”
Fine’s website traffic has grown exponentially since it launched in 2015. In addition, his site has appeared on page one of search rankings in his targeted practice area. Fine has also expanded his business with new clients. He recommends The Simons Group to other lawyers who need help with marketing.
“They understand marketing, they understand what makes a law firm website effective stylistically and substantively, and they understand me,” Fine says. “Connecting with The Simons Group was the best thing I’ve done in a while in terms of growing my practice.”
- Attract and retain new clients
- Increase visibility and call volume
- Share his expertise with current and prospective clients
- Reveal his personality and story, helping him connect with his target audience
“The website exceeded my expectations in every way. They did a great job telling my story; the design and photography are gorgeous; and the copy is phenomenal. It didn’t hurt that they’re also wonderful people to work with.”
– Louis Fine, Attorney