No offense. Much taken.

offensive marketing campaigns

When it comes to marketing mistakes, internet justice is swift. The court of public opinion, comprised of hundreds of millions of jurors, is prepared at a moment’s notice to condemn, mock and shame any company that makes a catastrophic error in judgment. Even large corporations with sophisticated marketing programs and experienced professionals at the helm […]

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Is your manufacturing brand making these common marketing mistakes?

marketing manufacturing companies

Industrial manufacturers might not have the advertising allure of consumer brands, but they still need a cohesive marketing strategy to compete for customers. While most manufacturing leaders understand the importance of marketing, some industry giants are plagued by mistakes and misconceptions. Don’t let these shortcomings bring your success to a grinding halt: Thinking your brand […]

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6 benefits of an editorial calendar

editorial calendar

If your 2018 content marketing resolutions include “improved consistency” and “better organization,” a well-crafted editorial calendar might be just the tool you need. While each editorial calendar is unique, experts recommend including several of the key features listed below to reap maximum benefit. Let’s explore primary components of an effective editorial calendar and discuss how […]

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An executive’s guide to using social media for personal branding

social media marketing

It’s no secret that social media is one of the most powerful marketing tools available today. Social media can help you expand your network, increase referrals and attract business. Senior executives, however, often struggle with using social media effectively because of time limitations and overbooked calendars. They avoid engaging on social media because they aren’t […]

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6 foolproof tips that will help you rock your next project

marketing project management

Feeling frantic about a colossal project? Join the club. It’s called Project Management Meltdown – that heart-pounding moment of panic over a looming, larger-than-life deadline. Rather than face it head on, you freeze up faster than the Polar Express during the blizzard of the century. I know what you’re thinking: It will be a bloody […]

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3 marketing strategies for making your health care SaaS startup get the attention it deserves

health care marketing

It doesn’t take flashing neon “Look at me, look at me!” signs to make your startup health care software as a service (SaaS) firm stand out in a crowded market. You can gain momentum with three tried-and-true marketing strategies: Provide targeted solutions. Health care executives don’t buy products – they buy solutions for specific problems. […]

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Unfunny like a clown: The power and pitfalls of humorous marketing content

humor in marketing

I’m thankful for many things this holiday weekend. Near the top of the list is the fact that the movie, “It” and its omnipresent Pennywise the Clown have come and gone. I’m a certified coulrophobic – one of those people who are terrified of clowns, and not just the kind born in Stephen King’s dark […]

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