The ultimate guide to email newsletters

Email newsletters remain a popular marketing tool, but if you’re still doing them like everyone did in 2006, it’s time for a reboot. Typically, that meant full-length stories that required significant scrolling, self-promotional content that provided minimal value, no way to track the most popular articles and other analytics, and little reason for anyone to […]

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Winning marketing strategies that become losers

Tried-and-true content marketing tactics are all over the internet. “Top 10 best practices …”, “Amazing tips and tricks from the pros …”, “Winning marketing strategies …” Generally, the advice works. Things go wonky, however, when common sense leaves the building. Let’s break down six of these techniques: Tactic #1: Build an insanely great website You […]

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Top Graphic Design Firm: The Simons Group

The Simons Group has received industry recognition as a top graphic design firm by DesignRush.com, an agency directory and ranking site. The site selected The Simons Group in recognition of the firm’s expertise in the latest graphic design trends, collaboration with clients, organized processes and clear pricing structure, among other attributes. Read the full release […]

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6 top tips for improving your technical writing

Companies sometimes approach technical writing as if they want to lull readers to sleep. They torture them with long, turgid documents that are poorly written, painful to read, difficult to understand and of interest to no one. Admittedly, instruction manuals and spec sheets aren’t exactly sexy. No one expects a software user guide to be […]

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This is why your company should be blogging

If you thought corporate blogs had their moment, you might be surprised to learn that what’s old is new again. Blogging is not only alive and well – it’s thriving. For the third consecutive year, Fortune 500 companies reported increased use of blogs to reach current and prospective customers, according to a September 2018 study […]

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Neglecting customers could cost you

Congratulations! You made the sale. That hard-earned client you’ve been wooing for years finally said yes. What’s your next move? You work on closing the next prospect on your list – and then the one after that and the one after that. Sound good? Here’s the problem: You’re working so hard to attract new business […]

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Fool me once – shame I won’t be visiting your website again

April Fools’ Day is this weekend, perhaps the only date on the calendar when benign cruelty is celebrated, apart from Black Friday. One of the most effective April Fools’ jokes my daughters played on me when they were much younger preyed on my pre-first-cup-of-coffee, semiconscious vulnerability. I stumbled into the kitchen, making a beeline to […]

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