‘Are You a Warrior or a Wimp?’ Stepping up During a Crisis

Leadership Header - Yonhee Gordon

It’s more important than ever for companies to inform, support and connect with employees and customers during uncertain times. The only thing that’s certain during COVID-19 is that circumstances and facts are changing at a dizzying pace. How are business leaders staying connected with internal and external audiences in the crisis of large-scale quarantines, social […]

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Coronavirus: How to communicate with employees, customers and vendors

Ideally, your company communicates with employees, customers and vendors regularly – in good times and bad. Anytime there’s a natural disaster or extraordinary circumstances like the coronavirus pandemic, the temptation to circle the wagons, hunker down and wait out the crisis is great. While you’re sheltering in place, one of the most important things you […]

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5 pro tips to help your virtual team stay connected

Work Remotely

I’m writing this from home, with my dog, Mika, near me.  Why?  It’s not because of the COVID-19 scare.  It’s because The Simons Group doesn’t have an office. We all used to work in a downtown skyscraper. As time went on, our team members needed more flexibility and craved a better work-life balance. We listened […]

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14 ways to find expert sources for interviews

We all want to create valuable, relevant content. Conducting and sharing original research or taking a unique spin on a topic are two ways that can help you stand out. But what if you don’t have the resources for original research or you’re struggling to find a new twist on a topic? Expert interviews are […]

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The Beginner’s Guide to B2B Content Marketing

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The business-to-business (B2B) content marketing game is hard. Having to consistently publish valuable, relevant and high-quality content over the long haul, finding the perfect managing editor who is equal parts project manager and keeper of your brand’s voice, scaling a team of writers, designers and video editors to communicate your stories, and getting your stories in […]

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The Future of Work: Will the Day Come When We Never Have to Leave Home?

The workforce is changing and the way we work is evolving, too. One result is that some of us never go to an office. We collaborate with co-workers across the globe and multiple time zones without meeting face-to-face. We work from home, shared workspaces or coffee shops. We can even work from the beach if […]

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Whoever said silence is golden didn’t work in customer service

Not answering the phone is bad customer service

One of my neighbors was grousing the other night about how he contacted four contractors to repair his gutters and none returned his calls. I feel his pain. When searching for photographers, sign companies, printers and other vendors, it surprises me how many businesses aren’t responsive. It’s new work and potentially a long-term partnership (more […]

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Should your SEO be primary or secondary? (HINT: Both)

I’m working with one of our creative/techie teams to imagine a new brand for a software client. This is from-the-ground-up work that keeps our creative minds happy – branding, identity and digital marketing with a big splash of SEO. We recently started to develop the company’s website – the future beating heart of its digital […]

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