Manufacturers, How’s Your Supply Chain?

Supply chain shipping containers

COVID-19 has laid bare the risks of relying on China and other countries for finished goods, manufactured parts and raw materials. Most, if not all, sectors and industries are fragile when it comes to global supply chain processing and distribution. Any disruption can cause ripple effects throughout the U.S. economy. Production bottlenecks, short supplies and […]

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The Truth About B2B Sales Right Now

Salesperson on Zoom Meeting

The past two months have been challenging for many business-to-business (B2B) companies’ sales. B2B buyers have primarily taken a wait-and-see approach to signing contracts, starting new projects and budgeting for the long term. The next few months likely won’t be easier, necessitating doubling down on targeted, problem-solving sales instead of transactional “spraying and praying” pitches. […]

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In a crisis, put on your oxygen mask first

Crisis - Leadership series header image Andrew Bartlow

It’s more important than ever for companies to inform, support and connect with employees and customers during a crisis and uncertain times. The only thing that’s certain during COVID-19 is that circumstances and facts are changing at a dizzying pace. How are business leaders staying connected with internal and external audiences in the crisis era […]

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COVID-19 isn’t an ‘asteroid’

COVID-19: Leadership Series Header - Tony Wilkins

It’s more important than ever for companies to inform, support and connect with employees and customers during the uncertain times that COVID-19 has created. The only thing that’s certain during the COVID-19 outbreak is that circumstances and facts are changing at a dizzying pace. How are business leaders staying connected with internal and external audiences […]

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Interviewing experts (get tips that really work)

Interviewing subject matter expert

Interviewing subject experts isn’t scary – if you’re prepared. If you don’t set yourself up for success, welp … No one wants to see that happen. That’s why you need to lay the groundwork before you contact anyone. Interviewing: Why Would I Do That? Interviewing experts adds depth, credibility and trustworthiness to your marketing content. […]

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‘Be Focused, Not Frenzied’: Navigating Business Through Uncertainty

Uncertainty and Leadership Series Header - Steve Yastrow

In times of great uncertainty, it’s more important than ever for companies to inform, support and connect with employees and customers. The only thing that’s certain during COVID-19 is that circumstances and facts are changing at a dizzying pace. How are business leaders staying connected with internal and external audiences in the era of large-scale […]

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