Interviewing experts (get tips that really work)

Interviewing subject matter expert

Interviewing subject experts isn’t scary – if you’re prepared. If you don’t set yourself up for success, welp … No one wants to see that happen. That’s why you need to lay the groundwork before you contact anyone. Interviewing: Why Would I Do That? Interviewing experts adds depth, credibility and trustworthiness to your marketing content. […]

Read More…

 

‘Be Focused, Not Frenzied’: Navigating Business Through Uncertainty

Uncertainty and Leadership Series Header - Steve Yastrow

Here, we feature Steve Yastrow, author of “Brand Harmony,” “We: The Ideal Customer Relationship” and “Ditch the Pitch.” He’s also president of Yastrow & Co., a Chicago-based consulting firm that helps companies improve their results by earning the dedicated commitment of their customers and employees. What advice do you have for business leaders who face […]

Read More…

 

‘Are You a Warrior or a Wimp?’ Stepping up During a Crisis

Leadership Header - Yonhee Gordon

Here, we feature Yonhee Gordon, principal and chief operating officer at JMG Financial Group, an independent, fee-only wealth management firm that serves clients from coast to coast. She oversees employee development and firm operations. Were you prepared for COVID-19 in terms of strategy and crisis communications? No one can ever be completely prepared for things […]

Read More…

 

Coronavirus: How to communicate with employees, customers and vendors

Ideally, your company communicates with employees, customers and vendors regularly – in good times and bad. Anytime there’s a natural disaster or extraordinary circumstances like the coronavirus pandemic, the temptation to circle the wagons, hunker down and wait out the crisis is great. While you’re sheltering in place, one of the most important things you […]

Read More…

 

5 pro tips to help your virtual team stay connected

Work Remotely

I’m writing this from home, with my dog, Mika, near me.  Why?  It’s not because of the COVID-19 scare.  It’s because The Simons Group doesn’t have an office. We all used to work in a downtown skyscraper. As time went on, our team members needed more flexibility and craved a better work-life balance. We listened […]

Read More…

 

14 ways to find expert sources for interviews

We all want to create valuable, relevant content. Conducting and sharing original research or taking a unique spin on a topic are two ways that can help you stand out. But what if you don’t have the resources for original research or you’re struggling to find a new twist on a topic? Expert interviews are […]

Read More…

 

The Beginner’s Guide to Content Marketing

Featured Image

The content marketing game is hard. Having to consistently publish valuable, relevant and high-quality content over the long haul, finding the perfect managing editor who is equal parts project manager and keeper of your brand’s voice, scaling a team of writers, designers and video editors to communicate your stories, and getting your stories in front […]

Read More…

 

The Future of Work: Will the Day Come When We Never Have to Leave Home?

The workforce is changing and the way we work is evolving, too. One result is that some of us never go to an office. We collaborate with co-workers across the globe and multiple time zones without meeting face-to-face. We work from home, shared workspaces or coffee shops. We can even work from the beach if […]

Read More…