Root canals, dressage competitions and peeling paint excite me about as much as this headline: “New Search Tool at Our Company.” Not very compelling, is it? Would you read the story if the headline were rewritten as, “Limitless Search Tool Transforms Top Managers’ Training?” It’s certainly catchier than the first headline. And it gets bonus […]
Less can be more when it comes to writing
Songwriters scribble bits of lyrics or notes on paper and file the scraps away in the hopes they’ll be able to craft a complete song some day. Novelists complete the first chapter of their newest books and run dry. Journalists experience writer’s block and can’t get past their first paragraphs. Were they all failures because […]
Style Guru
Tricky verbs test our team Thanks to Jada, I actually had to look up the verb, shone, for the correct usage. Is this sentence correct? We shone some light on the right choice for businesses’ power needs with this e-card for Chloride. Hint: It’s not. Instead of shone, it should be shined. Shone means to emit light. The […]
Style Guru
Are all split infinitives evil? A radio disc jockey and musician turned writing tutor wrote in her blog earlier this year that “knuckle-rapping rule mongers” who advise you to avoid split infinitives are misguided. This is just an “average-level rule” that grammarians obsess about needlessly, she added. You can read the rest of her missive […]