Eyeball-grabbing headlines rake in readers

Root canals, dressage competitions and peeling paint excite me about as much as this headline: “New Search Tool at Our Company.” Not very compelling, is it? Would you read the story if the headline were rewritten as, “Limitless Search Tool Transforms Top Managers’ Training?” It’s certainly catchier than the first headline. And it gets bonus […]

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Style Guru

Tricky verbs test our team Thanks to Jada, I actually had to look up the verb, shone, for the correct usage. Is this sentence correct? We shone some light on the right choice for businesses’ power needs with this e-card for Chloride. Hint: It’s not. Instead of  shone, it should be shined. Shone means to emit light. The […]

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Style Guru

Are all split infinitives evil? A radio disc jockey and musician turned writing tutor wrote in her blog earlier this year that “knuckle-rapping rule mongers” who advise you to avoid split infinitives are misguided. This is just an “average-level rule” that grammarians obsess about needlessly, she added. You can read the rest of her missive […]

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