Stretch your marketing dollars

Do you have $1000 or $1,000,000 to spend on your marketing initiatives this year? No matter what your actual budget is, I am sure you are looking for ways to stretch your marketing dollars. Here are some easy money- and time-saving tricks that we live by at The Simons Group. Feel free to use them […]

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Website planning – 4 questions to ask yourself

Customers ask us all the time, “What should I have on my website?”  There is no universal set of rules.  Each business has different needs, and part of our job is working with clients to figure out their unique needs.  If you are thinking of creating your first website or evolving your current site, there […]

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Here a quote, there a quote, everywhere a quote-quote

When you curl up with a good book, chances are that it’s conversation-heavy. Who doesn’t love coffee and good conversation, after all? Trying to wade through a story that’s all narrative is so boring, it’s like watching your computer defrag. I tried to read a Jack Kerouac book once that was worse because not only […]

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Use this, not that

Confusion about similar words abounds, especially when they sound alike. Writers sometimes use one word when they really mean another. Have any of these tripped you up? Accept, except – These are often misused and confused. Accept means to receive or agree to. Should I accept the gift even though I know it’s really expensive? […]

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A down-and-dirty guide to that vs. which

Explaining the difference between “that” and “which” has been in my idea file for a while. Don’t feel bad if you don’t know the answer – it’s a common conundrum. Now that I’ve had requests to cover this topic, your wait is over! I’m all about instant gratification, but first you must grasp essential and […]

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Test Your Grammar IQ

Who doesn’t relish a challenge, especially when it comes to dependent clauses, parallelism and collective nouns? OK, so that’s a stretch, but go with it. Find the errors in the sentences below and I’ll send you a fabulous prize. Not really, but what have you got to lose? Neither an e-mail or a phone call […]

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Who vs. whom

Imagine my despair when I realized I’m down to the grammar dredges in my ideas folder. Those would be my least favorites, such as “who” vs. “whom” and “that” vs. “which.” I guess I can’t avoid these forever, so I’ll start with “who” vs. “whom.” Who/whom is one of the more difficult English grammar distinctions […]

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Splitting hairs over split infinitives

They’re baaaack… Six months after I wrote about split infinitives here, the geniuses in the writing department are bombarding me with a shower of them. Where did I go wrong? Please turn off the sprinkler! Check out these examples of split infinitives. The first is a book title: How to Successfully Manage a Virtual Workforce […]

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