If you’ve got it, flaunt it

Just because you build it, doesn’t mean they’ll come. New websites don’t promote themselves – people do. If you’re not getting the kind of traffic you expected, you’re probably not marketing the new site, or you’re relying on Uncle Henry to spread the word. Big mistake.  Killer landing pages, blogs with bells and whistles and […]

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Get marketing mileage from your business’ birthday

Remember counting down the days until your birthday as a kid? Exciting things awaited, like the cake with your favorite cartoon character, the party with all your classmates, maybe even a new bike from your parents. For 24 hours, you were on top of the world. While you may have eaten your last slice of […]

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An insider’s guide to getting media coverage: Part one

Some things haven’t changed since I was a reporter. News staffs are stretched thinner than Demi Moore after her breakup with Ashton. And they’re still inundated with requests for publicity. Hundreds of press releases, story pitches, emails and phone calls cross their desks every day. Break through the clutter and get coverage for your business […]

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How to brainstorm like a pro

At our office, we love a good brainstorming session. We’re all comfortable with one another and unafraid to speak our minds, no matter how silly our ideas may sound at the time. Whether we’re talking social media strategy or considering a new website design, we love bouncing ideas off one another. Here are some tips […]

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The worst marketing mistake you don’t know you’re making

My least favorite childhood activity was reciting multiplication tables. My teacher would make us rehearse them over and over again. I’m sure it wasn’t her favorite exercise either, but she knew that repetition would drill them into our brains. Once wasn’t enough. The same lesson applies to marketing. Can you recall a time when you […]

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Creating a perfect holiday video (with crispy skin)

[vimeo clip_id=”32229672″ height=”” width=”620″] About a month ago here at TSG headquarters, a random event led me to do a weird late-1800s street vendor voice. For whatever reason (probably our collective weirdness), the voice stuck around and we decided we needed to find a use for it. A couple of weeks later, we were all […]

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Get exceptional work from your creative team (it’s easy)

A friend who’s a math genius but struggles with putting sentences together once asked me how I write. I was tempted to say that it involves a mysterious, tantalizing process known only to those who possess special knowledge. Mere mortals are not worthy. The secret sauce is creativity. It’s the engine that drives many of […]

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