Protect yourself from marketing ‘red flags’

During my time at The Simons Group, I’ve had the pleasure of collaborating with a ton of great marketing professionals and firms alike. I’ve also met and heard about those who are on the other side of the spectrum — so-called “marketing professionals.” They aren’t qualified to write a personal email, let alone help their […]

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Hold the fluff – ‘Just tell me what you do’

Is your marketing converting into leads and sales? If not, crummy copywriting may be to blame. As a frustrated friend recently noted about her organization’s product literature, “I don’t want to read a bunch of gobbledygook. Just tell me what you do.” So how do you deliver the goods? I’m going to give you a […]

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How to build your brand in an uncertain economy

Many businesses are still recovering from the recession in 2008. It’s been a roller coaster of uncertainty. Revenue is down and costs are high at your organization, yet other companies are doing well. So what are they doing differently? While you’re looking inward and spending as little as possible, your competitors are investing in new […]

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8 simple ways to beat writer’s block

It happens to the best of us. Whether you’re working on a presentation, a blog post or a newsletter, it can sneak up on you at any time. Say hello to writer’s block. Even professional writers experience moments when the words won’t come. Staring at a blank screen can be frustrating, especially when you’re on […]

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R U tired of bad grammer? Me 2

My library’s recent book fair was the hottest ticket in town. Book nerds within a 25-mile radius lined up outside before the doors opened to get first crack at the thousands of used paperbacks and hardbacks inside. Schlepping wagons, suitcases and cardboard boxes, they ran – not walked – hoping for hidden treasures at cheap […]

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